With 10 wins out of 13 finalists at the annual Direct Marketing Association’s Assegai Awards last night, specialist advertising agency Demographica closes the door on 2015 with a celebratory bang.
Demographica walked away with a host of awards including a much coveted Black Spear (of which only four were awarded on the night), five gold awards, one silver and three bronze for exceptional results across client work that included Nedbank Business Banking, Standard Bank Business Banking, MWEB Business and Zurich Insurance.
Warren Moss, founder of Demographica couldn’t be happier with the year that was. “2015 has been a stellar year for the company with a significant increase in new business and customers and with that, new opportunities to deliver outstanding results which the team has done. “
Demographica’s understanding of the industry and their agility to meet the business challenge at hand has the agency in high demand at the moment. “We made mistakes this year too but we learn from them quickly and we look forward to using these learnings to deliver even better results for our clients next year.”
Demographica was the second biggest winner of the night behind Ogilvy which according to Moss is “testament to our high performance team. These awards are really a celebration of our team and the brilliant work that they have done this year.”
Nicholas Francis, Chief Marketing Officer of Zurich Insurance Company South Africa is already looking forward to a continued relationship with Demographica in 2016. He believes their unique approach to B2B advertising is what makes the difference. “The team has a clear understanding of our business
and the niche market within which we operate developing innovative and thought provoking marketing solutions.
Sandrine Prinsloo, Head of Marketing for Business Banking at Nedbank says that working with Demographica has enthused business stakeholders and dispelled the myth that ‘direct marketing is dead’. “We are keen to bring this discipline back into our B2B marketing mix going forward. I thoroughly enjoy working with such a dynamic and progressive specialist ad agency. They listen to our needs, seek to understand our business, co-create the briefs and deliver exceptional and highly engaging communication that addresses the business pain points of prospective clients. And above all – our campaign achieved excellent results!”