Dylan Kruger, one of the pioneering strategists in South Africa’s digital industry, has come on board to direct strategy at leading full service digital agency, Hellocomputer Cape Town.
Having been schooled in direct marketing, CRM, digital, brand and mobile marketing, and having spent time as both client and agency, Kruger has 11 years’ experience contributing to both digital and classic brand strategies.
His special interest in following trends in consumer experience, and applying these to practical, impactful strategies has seen him engage with blue chip businesses such as Coca-Cola, Standard Bank, Lexus, Mazda, Nokia, FNB, Ford and Diners Club during his career.
Kruger’s passion for ideas that transcend all communication channels despite being born in digital, and for keeping the consumer’s needs at the heart, fits closely with Hellocomputer’s own ethos.
“Hellocomputer’s reputation for creativity and effectiveness in the digital space is inspiring, and I am excited to be part of the dynamic team in Cape Town. I’m looking forward to being able to contribute meaningfully to the ever-challenging world of our clients and their consumers,” he said.
For more from Hellocomputer, please visit http://www.hellocomputer.com or follow the Twitter stream @hellocomputer.
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
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FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.
A network of individually run and managed agencies, FCB South Africa offers full service advertising; data analytics and visualisation; corporate identity, way-finding and packaging design; digital; experiential; promotions; public relations; retail advertising and social marketing solutions.