DMA SA appoints Demographica CEO Warren Moss as chairman

Posted: June 15, 2015

Media release: June 2015

Johannesburg: Warren Moss, the Chief Executive Officer of bespoke direct marketing advertising agency Demographica, has been appointed as Chairman of the Direct Marketing Association of Southern Africa
(DMASA) following his successful stint as Vice Chairman for the past two years.

As the pre-eminent direct marketing association in South Africa, The DMASA is the authority on key public issues as well as the custodian of the direct marketing industry’s integrity. The DMA plays a vital role in representing this particular industry, which has never been more crucial to marketing and business given its measurability and insight.

Moss feels honoured to be bestowed with the responsibility to over-see the DMASA and looks forward to the challenge – “In our industry, the complexity of the law coupled with the intricacies of consumer

protection, makes this an exciting and challenging role to play. I look forward to gleaning insights both local and global to share with my peers. Such insights are also a priceless value add for Demographica’s clients. With some of South Africa’s biggest brands in our stable, we are now able to offer a new layer of consultancy and insight.”

David Dickens, Executive Director of the Direct Marketing Association of South Africa says that as a man who lives and breathes industry values, Warren is the perfect fit for the role. “Warren’s perpetual focus on compliance, unwavering support of the industry and determination to raise the standards of direct marketing across the board makes him the right person for the job. It is with great pride that we welcome Mr. Warren Moss as our Chairman here at the Direct Marketing Association of Southern Africa. I look forward to tapping into his industry savvy, energy and vibrant outlook as we carve out the future for direct marketing in South Africa. With him at the helm, it’s full steam ahead. Watch this space.”

Chief Marketing Officer of Demographica’s client Zurich Insurance, Nicholas Francis, says that Warren’s appointment is testament to his leadership and personal commitment to bettering the industry. “It is my great pleasure to congratulate Warren Moss on his appointment as the new Chairman of the Direct Marketing Association of Southern Africa. DMASA could not have selected a better person who has the knowledge, experience and drive to help the Association realise and? achieve its aspirations to establish a globally competitive interactive and direct marketing industry. We look forward to our continued partnership with Warren and his team at Demographica. ”


Founder of Demographica
Warren Moss
T: 0114477373
C: +27 82 468 3304


From entrepreneurial beginnings, Demographica’s business started by pioneering email and SMS
advertising in Africa and has continued to grow to become South Africa’s leading big data driven Direct
Marketing Advertising Agency.

Demographica only takes on Business to business (B2B) and Business to consumer (B2C) clients that are
serious about appointing a Direct Marketing Agency that takes responsibility for delivering measurable Return on Investment (ROI).

Today, Demographica’s head office is in the leafy suburb of Illovo, Johannesburg with a regional office in Greenpoint, Cape Town. Demographica is an independent, privately held company.