Egg Films and its sister company Arcade were among the big winners at last night’s Loerie Awards, with their directors picking up two Golds, three Silvers, five Craft Certificates and two Bronzes across the TV & Cinema and Branded Content categories alone. Across all categories, Egg and Arcade’s directors won four Golds, six Silvers, five Craft Certificates, and three Bronzes.
Egg Films’ director Terence Neale, the most awarded director in 2014, again had a standout night, taking home a Craft Gold, two TV & Cinema Silvers, and five Craft Certificates.
The Great Dlamini, Terence’s Houdini-in-Africa themed Chicken Licken ad for Net#work BBDO, won a craft certificate for direction and a Silver in the TV & Cinema category, as well as a Gold Craft for William Boyes’ production design and craft certificates for best use of licensed music, Saki Bergh’s edit, and Anele Matoti’s performance.
Without 5, Terence’s 5FM ad for King James II about life without a soundtrack, picked up a TV & Cinema Silver, as well as two craft certificates for Best Use of Licensed Music and Original Music and Sound Design.
Arcade’s Rob Smith dominated the Branded Content category, taking home two Golds, four Silvers, and two Bronzes overall.
Rob directed Sanlam One Rand Man, a social experiment about a South African living beyond his means, who has his salary paid in one rand coins. Rob won a Campaign Gold and a Single Execution Silver for One Rand Man in the branded content category, while the King James campaign also took home Gold for Integrated Campaign, Silvers for Digital Integrated Campaign, Social Media, and PR.
In the branded content category, Rob also won a Campaign Bronze for Sanlam Idols and a Campaign Bronze for Johnnie Walker The Gentleman’s Wager, both through King James.
Egg Films’ Dani Hynes directed the online video component of Lowe and Partner’s Get Me To 21 campaign, which won Gold for PR and Bronze for social media.
“This was Arcade’s debut Loeries,” says Colin Howard, managing director of both Egg and Arcade. “So we’re off to a dream start. With Rob’s wins and Arcades other two directors – Lebogang Rasethaba and Kyle Lewis – with four finalists between them across the internet and music video categories.”
“But the real congratulations should go to King James, who have taken branded content in South Africa to another level with One Rand Man, and to Net#work BBDO and King James II, who showed again that creative advertising is effective advertising, on Chicken Licken and 5FM respectively.”
Check out Terence’s reel at http://eggfilms.tv/south-african-commercials-director/terence-neale/ and Rob’s reel at http://arcadecontent.tv/south-african-director/rob-smith/.
168 buitengracht street,
cape town, 8001, south africa
tel: +27 (0)21 426 0728
3rd floor, design district,
cnr keyes & tyrwhitt ave
rosebank, 2196, south africa
tel: +27 (0)861 eggfilms / 344 3456 (sa callers)
tel: +27 (0) 11 447 2111 (overseas callers)
ABOUT EGG FILMS
Egg Films started in 1998 as a two man operation based in Cape Town. Through a philosophy of creating innovative and conceptually-driven work, the South African production company built a reputation for producing award-winning commercials.
Egg rapidly established itself as a leading production company in South Africa, picking up a slew of local and international accolades along the way. Egg is a regular inclusion in the Gunn Report’s ‘Most Awarded Production Companies of the World’ feature.
With offices in Johannesburg and Cape Town, Egg represents a strong roster of local and foreign-based directors. Egg has expanded beyond advertising, exploring documentaries and music videos, as well as developing feature films.
Today, Egg has cemented a reputation for outstanding work, with a hands-on service department that extends Egg’s core principles of innovative, creative work to a wide range of visiting international production companies, shooting in Southern Africa and the Indian Ocean Islands.
:: Winning South Africa’s first ever Grand LIA at the London International Awards 2010 for Topsy Selinah
:: Three inclusions in the annual Gunn Report’s ‘Most Awarded Production Companies of the World’ feature
:: Gold Lion at Cannes
:: Gold Andy Award
:: Gold, Silver and three Bronzes at the Clio Awards
:: Two Golds at the New York Festival
:: Six Grand Prixs, 37 Gold and many Silver and Bronzes at the south african Loerie Awards
:: Being the most awarded production company at the Loerie Awards in South Africa for 2013
:: Winning Creative Circle Ad of the Year 2013
If you’re feeling nostalgic, check out our favorite work from the Noughties here.