Exciting new Edgars portfolio structure at John Brown Media
Justine Stafford and Emma Wright
With 28 issues of South Africa’s most widely-read fashion and beauty magazine under her belt, it’s with great excitement that current editor Justine Stafford is promoted to content director for Edgars. As of September 2013, Justine will take on her new role managing the Edgars portfolio which includes overseeing and strategically driving Edgars Club magazine and associated projects. In the same month, Emma Wright joins the John Brown Media team and takes over the reigns as editor on Edgars Club with December/January her first issue at the helm.
“The new Edgars team structure will enable us to deliver an even better, more strategic and focussed approach to servicing the Edgars business portfolio. The digital and print teams have delivered consistently outstanding work and we have no doubt with Justine at the helm and Emma as editor, the portfolio will continue to grow from strength to strength,” commented Lani Carstens, MD of John Brown Media.
Under Justine’s guidance, the Edgars business unit has experienced rapid growth. Initially John Brown Media were contracted to publish the monthly magazine (Edgars Club), Edgars Man supplement, an e-zine and a few supplements. This has grown to include non-Edgars Club projects, store merchandising, the Edgars Club website, social media management for international brands and most recently, the internal staff magazine for the Edcon Group.
As she takes on the role as editor, Emma brings to the team over 15 years of experience as a curator, editor and creative strategist, having worked on major titles and being widely published both locally and abroad. Her background ranges from project directing and curating the first Design Indaba Expo; holding editorships at Cape Etc and Wedding Album magazines; launching UK-based Exit magazine and receiving a coveted PICA Award for Best Visual Production.
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John Brown Media is part of a global leading content marketing agency, with offices in Cape Town, Johannesburg, London, Hong Kong and Dubai. Our passion is helping brands engage with customers across a multitude of platforms from digital to print. We launched in South Africa in 2007 to publish Pick n Pay’s Fresh Living magazine and have since added Edgars Club, Discovery and Spur Totem to our blue-chip client portfolio.
As one of the fastest growing content agencies in South Africa, we offer our clients innovative 360-degree solutions. Pivotal to this offering is our growing digital capabilities; continuously raising the bar for our clients while remaining focussed on what we do best – helping brands create a dialogue with customers, which results in a commercial transaction and greater brand engagement.
Pick n Pay Fresh Living
Pick n Pay’s in-store magazine, Fresh Living, is the top-selling food mag on SA shelves. This topical, fun and accessible food and lifestyle monthly is aimed primarily at women shopping for their families. Brimming with practical, modern recipes, health and décor ideas, humour, social commentary and local celeb interviews, Fresh Living aims to educate, inspire and entertain. We showcase the broad range of food and other products available at Pick n Pay, and focus on affordable, user-friendly solutions and ideas for the South African family.
Discovery
Discovery magazine, South Africa’s biggest circulating healthy lifestyle title, has a fresh, vibrant new look and content that is focused on healthy lifestyle inspiration, motivation and advice – rather than on disease prevention. Distributed three times a year, Discovery magazine offers relevant, easy-to-read health features by the best South African writers, plus fast, fun recipes, tempting travel ideas, fitness and sport, and technology. Discovery is posted to more than one million Discovery members.
Edgars Club
Close to one million Edgars shoppers receive Edgars Club magazine each month, an exclusive publication for Edgars Club members offering a host of benefits plus top fashion, beauty and décor trends, exciting in-store products and practical ‘how-to’ tips to help members gain more from their Edgars shopping experience. Edgars Club magazine is published in English and Afrikaans and is aimed at the savvy shopper who wants to maximise the benefit of being an Edgars Club member.
Spur Totem
Spur Steak Ranches’ quarterly edutainment magazine, Totem, is the biggest circulating kids’ title in South Africa, packed with fun activities for children and distributed in more than 230 restaurants nationwide. With the ‘Secret Tribe’ members Soaring Eagle, Buffalo Brave and Buttercup on its editorial team, each issue reflects a passion for good food and family values and is jam packed with awesome competitions, interactive educational games, eco-friendly tips and a fun-filled Spur Secret Tribe Adventures comic.