FCB Africa, FCB Cape Town win new business in Africa

Posted: November 14, 2014

FCB Africa and FCB Cape Town have been awarded the French micro lending company, Advans, account. Pitching against McCann, Publicis and Voodoo, the combination of the FCB Africa network’s resource and local expertise FCB Cape Town’s strategic and creative brains proved a formidable formula. The contract is to develop a new marketing and brand strategy for Advans in Africa. This will include localising the marketing and media strategies for each market as well as producing the creative. The FCB team will visit Ghana, Nigeria, Cameroon and Tanzania to workshops with the local clients.