Posted: July 25, 2016
A new campaign from FCB Joburg, Team Best and Hungry Films for Famous Brands’ casual dining destination chain, Wimpy, is promising South Africa’s meat lovers a ‘thrill’ the next time they opt for a grill in one of its restaurants.
Posted: July 25, 2016
FCB Africa has confirmed its ability to consistently create advertising that connects and resonates with the South African consumer with its recent performance on the Millward Brown list of 2015’s Most Liked TV Ads.
Posted: July 13, 2016
FCB Cape Town has won a Bronze Apex for the ‘New on the outside. Still different on the inside’ campaign it developed for Savanna to launch the Distell cider brand’s new packaging and revitalise its communication with consumers.
Posted: June 24, 2016
A witty online and print campaign from FCB Joburg for Toyota 86, the sports car jointly developed by Toyota and Subaru, leverages instant message chat to demonstrate the vehicle’s racy urban prowess and drive home its pay-off line, ‘go Play’.
Posted: June 24, 2016
NetFlorist, South Africa’s largest same-day gift and flower delivery service, recently challenged its agency to get guys to send their gals more flowers more often, not just on anniversaries and birthdays.
Posted: June 8, 2016
Hot on the heels of successfully delivering on its first outing, at Meetings Africa, for South African Tourism after being awarded the multi-million rand account last year FCB Joburg has helped the office notch up another major success, INDABA 2016.
Posted: May 26, 2016
Inspired by the success of the NIVEA Dolls initiative last year in Brazil, NIVEA Sun wanted to continue looking for other innovative ways to help parents protect their children from the harmful effects of the sun. And that’s exactly what its agency, FCB Africa, did. This time in Cape Town, South Africa.
Posted: May 9, 2016
Wimpy, the 49-year-old fast-service restaurant in the Famous Brands stable, has created a new category of burger with the launch of the SLAM Burger, a 150g pure coarsely-ground beef meatball slammed onto the sizzling grill and then shaped by the unique SLAM press just long enough to lock in the succulent juices and flavour.
Posted: April 25, 2016
Toyota South Africa launched a new generation of the Toyota Fortuner earlier this month (April), with an integrated campaign from long-standing marketing partner FCB Joburg.
Posted: April 1, 2016
Debonairs Pizza, the 25-year-old quick service restaurant that leads the pizza category, is launching a new flavour of its famous Triple-Decker – the Ultimate, a man-sized 5 sausage Tripleecker.
Posted: March 9, 2016
Toyota South Africa Motors has launched its all-new Toyota Hilux with a campaign led by a television commercial that is going to tug at the heart strings of the country’s moms and dads, grannies and grandpas.
Posted: February 22, 2016
FCB Africa has concluded a BBBEE deal that it believes will have a profoundly positive influence on young black women as well as a major impact on South Africa’s economy in the years ahead.
Posted: February 8, 2016
There are certain things men don’t like to talk about: Their favourite team losing, when they last cried during a movie, and their balls.
Posted: February 1, 2016
FCB Joburg has given the typical ‘man’s best friend’ storyline a unique twist to introduce the new Toyota RAV4 to the South African public.
Posted: December 2, 2015
Based on the insight that many South Africans travel home to visit their families during the end-of-year festive season, Debonairs Pizza briefed FCB Joburg to conceptualise a campaign that would appeal and encourage consumption during this period.
Posted: November 27, 2015
Toyota Aygo, launched in 2011 to appeal to the younger, first-time buyer living in a household with monthly income exceeding R30 000, is back on the screen with a new TVC from FCB Joburg.
Posted: November 23, 2015
Huletts, a brand synonymous with sugar in South Africa, is advertising on national television for the first time in more than 10 years with the commercial that won FCB Joburg its above-the-line business a few months ago.
Posted: November 20, 2015
FCB, part of the Interpublic Group of Companies (NYSE:IPG), has announced changes to the way in which it structures its business on the African continent.
Posted: September 28, 2015
Debonairs Pizza, South Africa’s leading quick service restaurant in the category, has launched its latest pizza innovation – the Cheesy Crunch Crust topped with nacho chips – with a 30-second television commercial from FCB Joburg.
Posted: September 16, 2015
A commercial spoofing the interaction between a Johannesburg Metro Police Department (JMPD) officer and the man who attempted to embarrass her on social media and failed has broken on South Africa’s airwaves.
Posted: August 27, 2015
FCB South Africa was awarded the ‘Robyn Putter Top Brand Agency of the Year Award’ for the 3rd time in 4 years this week (Tuesday August 25) at the Sunday Times Top Brands Survey 2014 awards ceremony.
Posted: August 21, 2015
Debonairs Pizza, South Africa’s leading quick service restaurant in the pizza sector, is tickling the country’s funny bone with its new TVC for its Sausage & Bacon/Macon Feast promotion.
Posted: August 20, 2015
Richelieu’s new television commercial from FCB Cape Town is an epic game of cat-and-mouse filmed across Europe.
Posted: August 18, 2015
Two Golds, five Silvers, eight Bronzes and two Craft Certificates: the FCB South Africa group and its agencies have notched up another successful Loerie Awards.
Posted: August 3, 2015
In one of the most prestigious – and biggest – account moves this year to date, the agency widely regarded as responsible for building many of South Africa’s iconic brands has been tasked with building on the country’s already impressive reputation as a tourism destination.
Posted: August 2, 2015
FCB Joburg has been tasked by Tiger Brands to boost awareness for Perfect Touch, the number 1 hair styling brand in South Africa.
Posted: July 16, 2015
Bonitas, the open medical aid with the highest claims pay-out in South Africa, is ‘diving’ straight through the clutter on the country’s television screens with a commercial from FCB Joburg to remind viewers of its focus – no frills, just great medical aid.
Posted: July 1, 2015
The festival of creativity is a wonderful blend of work, fun, endless goose bumps and bubbly and we got to experience it. All of it, for the very first time. Travel through memory lane with us as we revisit some of our best Cannes moments through pictures and Q&A.
Posted: June 30, 2015
Attending the Cannes Lions is an emotional rollercoaster. Advertising and marketing executives from around the world gather to honour the best work from around the world. The rollercoaster ascent starts much earlier than the festival though, as agencies begin the heart-wrenching process of selecting the work that they think will be worthy of the significant entry fee.
Posted: June 25, 2015
The Cannes Festival of Creativity is a highlight on the global advertising calendar. It is a week filled with the most exciting debates, seminars and presentations. A week of networking, of immersion in hundreds of inspiring shortlisted ads and, when the awards are announced, it is a week of celebration.
Posted: June 24, 2015
Fortunately, whichever way the dice land during the rest of the week, the festival has a bit more to offer than just a bunch of winners and losers.
Posted: June 22, 2015
Just weeks after declaring its intention to aggressively chase market share with the launch of South Africa’s first-ever contract buy-out offer, mobile services provider, Cell C, is flighting a cheeky TVC that asks South Africans if they feel they’re being taken advantage off.
Posted: June 22, 2015
FCB South Africa has two TVCs on Millward Brown’s annual Top 20 Best Liked Ads for 2014 maintaining its track record of a presence on the list year-in and year-out.
Posted: June 16, 2015
Mobile services provider, Cell C, has declared its intention to aggressively chase market share with the launch of South Africa’s first-ever contract buy-out offer.
Posted: June 8, 2015
The Lonely Road Foundation, an NPO that assists impoverished South African communities manage the health and wellbeing of orphaned and vulnerable children, looked to radio to help it highlight child abandonment with a hard-hitting 90-second spot flighted just before the start of Child Protection Week.
Posted: May 26, 2015
NetFlorist, South Africa’s leading flower and gifting service, is giving South Africans the opportunity to make the ‘grandest of grand gestures’ by making two billboards in Gauteng available for personalised messages.
Posted: May 25, 2015
Despite being a largely static medium, a billboard utilising a technique known as reverse perspective is cleverly demonstrating Lexus’ adaptive headlight technology to passing motorists.
Posted: May 25, 2015
Coca-Cola South Africa’s ‘Rainbow for a Rainbow Nation’ activation marking 20 years of democracy and its creator, FCB Joburg, were honoured by the D&AD with two Wood Pencils and one Graphite Pencil in London last week (Thursday May 21).
Posted: May 22, 2015
A cast of stars from previous commercials in an FCB Cape Town ad for Savanna is helping to launch the leading cider brand’s new bottle, which includes a new shape, logo, closure and is debossed.
Posted: May 22, 2015
‘Rainbow for a Rainbow Nation’, Coca-Cola South Africa’s activation to commemorate 20 years of democracy in the country, shone across the Atlantic last night (Thursday May 21) taking two of the prestigious Grand Awards at the 2015 New York Festival International Advertising Awards.
Posted: May 15, 2015
FCB South Africa is the country’s best performing agency group on Millward Brown’s Most Liked TVC List for the fourth quarter of 2014.
Posted: May 13, 2015
When tasked to reach a large audience on a small budget by client Safarilink.co.za, FCB Cape Town came up with an idea that taps into one of the most insidious social media habits.
Posted: May 12, 2015
A father and his sons are so proud of their new Toyota Corolla, they ‘make their own ad’ – the father providing light, voice-over and GoPro action, son #1 the background music, son #2 moral support – in the comfort of their own garage.
Posted: May 7, 2015
SA’s largest online flower and gifting service, NetFlorist, is tickling the country’s funny-bone with its radio campaign for Mother’s Day.
Posted: April 23, 2015
Debonairs Pizza, a household name since its launch 24 years ago, is delivering double the amazing to urban South African’s with its new promotion from FCB Joburg called ‘On the Double’.
Posted: March 26, 2015
Ten years ago, a start-up called Hellocomputer was created. The belief was simple: digital would become an indispensable part of consumer’s lifestyles.
Posted: March 10, 2015
At FCB Paris, we want to conquer new territories. With limitless ambition we’re ready to meet new challenges, determined to go further and to take you there with us. How? By following the crazy idea to send the first advertising creative into space with more than 36,000 balloons.
Posted: February 24, 2015
The 7th annual IAB Bookmark Awards ceremony took place at Turbine Hall in Newtown, Johannesburg, late last week and Hellocomputer is incredibly proud of its team and its accomplishments at the 2015 awards.
Posted: February 18, 2015
South Africa’s leading chain offering a world of entertainment with the latest in movies, music, games, and accessories, Musica tasked FCB Cape Town with creating another ad that would – as successfully as the two preceding it – break through the loud, and often brash, clutter normally associated with retail advertising.
Posted: February 18, 2015
Posted: January 30, 2015
Bobby, the handsome and street smart Border Collie who starred in the popular ‘Share a Coke’ campaign, is looking for love in Coca-Cola’s new summer TVC currently flighting.
Posted: January 15, 2015
Toyota SA has launched its new addition to the Etios range, the Etios Cross, with a 360° campaign spearheaded by a television commercial featuring South Africa’s BMX Racing Champion and two-time Olympian, Sifiso Nhlapo.
Posted: January 14, 2015
FCB Cape Town created this rather witty campaign to showcase the spectacular and every-changing views that a K-Way Panorama tent offers campers.
Posted: January 14, 2015
Well known social entrepreneur and businessman, Thabang Skwambane, has been appointed managing director of FCB Joburg, the flagship agency within the FCB South Africa group.
Posted: December 17, 2014
The Giant Flag, a new and innovative project in South Africa, is offering global citizens the opportunity to make a ‘giant’ gesture with a small gift.
Posted: December 16, 2014
As part of the ‘Love the Journey’ campaign, Engen and Wimpy recently launched their new TV commercial – this time told from the perspective of a cute, singing baby girl.
Posted: December 1, 2014
Hellocomputer made its Financial Mail Adfocus Awards debut this week when it was called to the stage after being named ‘Digital Agency of the Year 2014’.
Posted: December 1, 2014
A new television commercial from FCB Joburg for Adcock Ingram’s brand, Panado, is tugging at the heart strings of South Africa’s mothers and fathers.
Posted: December 1, 2014
Coca-Cola South Africa and FCB Joburg are once again in the news, thanks to their adding the ‘2014 Envy Award’ to their trophy cabinet last night.
Posted: November 17, 2014
Engen recently launched a retail TV commercial that promises to put ‘the good’ in South Africa's morning.
Posted: November 14, 2014
The Peninsula School Feeding Association (PSFA) and FCB South Africa's digital agency, Hellocomputer, have teamed up to introduce a new media platform to SA that will encourage social media users to help feed hungry school children. The platform, called Social Feed, literally turns media budgets into healthy plates of food.
Posted: November 14, 2014
FCB Africa and FCB Cape Town have been awarded the French micro lending company, Advans, account. The contract is to develop a new marketing and brand strategy for Advans in Africa.
Posted: November 6, 2014
FCB South Africa CEO, Brett Morris, has announced to staff at FCB Joburg that Managing Director, Alistair Mokoena, will be leaving to take advantage of an opportunity that has opened at Ogilvy.
Posted: November 2, 2014
Long-term Toyota South Africa advertising and marketing communication partner, FCB Joburg, has created a television commercial to celebrate 45 years of Toyota Hilux in South Africa.
Posted: October 28, 2014
FCB South Africa had only just washed and packed away the glasses and recycled the Champagne bottles it had opened to celebrate its award successes during September when it had reason to again polish the glassware and pop the cork in October thanks to its showing at the 2014 Pendoring Advertising Awards (October 24, 2014).
Posted: October 27, 2014
FCB South Africa has found yet another way to keep flying South Africa’s flag with the launch of the Giant Flag initiative just outside Graaff-Reinet.
Posted: October 17, 2014
FCB Joburg heads what is arguably one of the two most important tables of The Loerie Awards Official Rankings for 2014 – the Overall Ranking By Agency table. Not surprisingly, its client, Coca-Cola South Africa, tops the other – the Overall Ranking By Brand table.
Posted: October 8, 2014
Toyota South Africa has launched the new Yaris with a campaign that clearly positions the motor vehicle as synonymous with young adult males while simultaneously aligning it with Toyota’s sponsorship of the fearless Red Bull X-Fighters.
Posted: September 30, 2014
Engen recently launched a new television commercial that follows a man on an epic road trip, from the arid plains of the Tankwa Karoo, through the fynbos of the Cape and all the way to the Atlantic Ocean.
Posted: September 26, 2014
FCB South Africa and its agencies had an impressive weekend at the 2014 Loerie Awards Festival in Cape Town last weekend (Saturday September 20, Sunday September 21) winning 11 awards, including one of the four highly-sought after Grand Prix Awards.
Posted: September 26, 2014
Old Mutual, at 169 years of age one of South Africa’s most enduring brands in the financial services sector, is highlighting its wealth creation capabilities with a new campaign created by FCB Joburg.
Posted: September 22, 2014
There was more than gold at the end of the rainbow for Coca-Cola South Africa and its marketing communication agency, FCB Joburg, at the 2014 Loerie Awards this weekend (Saturday September 20 andSunday September 21, 2014).
Posted: September 17, 2014
Harold, the witty and slightly irreverent ‘voice’ of NetFlorist, will return to the small screen in a series of new commercials for the country’s leading flower and gifting service.
Posted: September 5, 2014
It’s time for South Africa to 'getdonzey' with Wimpy’s Big Burger Deal, as coaxed by a light-hearted television commercial created specifically to drive the burger promotion by FCB Joburg.
Posted: September 1, 2014
FCB South Africa has confirmed – again – its status as the country’s leading brand builder and its client, Coca-Cola South Africa, was named South Africa’s Favourite Brand in the Sunday Times Top Brands Survey 2014.
Posted: August 29, 2014
Tapping into the insight that, no matter the situation, there is probably a song that expresses your feelings better than you would, FCB Cape Town developed this television commercial for Musica.
Posted: August 18, 2014
One of the key drivers of decision-making in society today is the role of ethics in business. Ethics is a realisation by both business and the public that there is more to a commercial enterprise than profit-making.
Posted: August 13, 2014
Wimpy, since 1967 synonymous in South Africa with great value dining, is communicating its annual Mug Collectors promotion via a new campaign from FCB Joburg inspired by this year’s mug artwork.
Posted: June 30, 2014
FCB South Africa and its agencies have adapted their strategic offerings to reposition themselves as the behaviour change specialists.
Posted: June 27, 2014
Mirroring a global consumer trend towards socially- and environmentally-responsible products and services, judges at the Cannes International Advertising Festival were inclined to award brands that endeavour to make a difference in the world.
Posted: June 17, 2014
A better understanding of exactly when a brand’s potential audience is online and most receptive and responsive to content – gained through access to and better analysis of data – would go a long way to assisting social media managers combat the dwindling organic reach figures coming out of Facebook.
Posted: June 13, 2014
A team going by the name The Sound & The Fury has won the inaugural Break.Make.Create hackathon held on June 5 and 6 in Cape Town, 2014’s Design World Capital.
Posted: May 23, 2014
Hellocomputer was named Digital and Integrated Agency of the Year at the 2014 Tony Koenderman's AdReview Advertising Awards last night, Thursday, 22 May 2014.
Posted: May 22, 2014
Cell C, South Africa’s consumer champion in the telecommunications space, has officially appointed Hellocomputer to elevate the role of digital within its marketing mix.
Posted: May 21, 2014
A creative team from FCB Johannesburg has won the RAB ‘On The Spot’ competition with an ad for client Lexus.
Posted: May 20, 2014
Break.Make.Create is South Africa’s newest hackathon, launched to not only improve the skills set of the marketing industry, but give all creative, technical-minded and innovate thinkers the chance to tinker, craft and play. The initiative will kick-off with its inaugural event, organised by Hellocomputer, in Cape Town, 2014’s Design World Capital, on June 5 and 6.
Posted: May 7, 2014
An integrated campaign from FCB Johannesburg featuring television, radio, print and press advertisements, billboard executions and a digital presence has launched the locally manufactured Toyota Quest to South Africa.
Posted: April 28, 2014
The twitterazzi have been twittering, the bloggers have been blogging, the news stations have been reporting ... and they’re all asking the same thing: ‘Exactly how do you create a rainbow?’
Posted: April 17, 2014
In April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ 20 years ago when South Africa experienced its first democratic election. During the month of April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of the “Rainbow Nation”.
Posted: April 16, 2014
Hot on the heels of contributing to FCB South Africa emerging as the best performing agency group in the Creative Circle’s Ad of the Year 2013, FCB Johannesburg has notched up the most ads on Millward Brown’s Best Liked Ads 2013 list.
Posted: April 10, 2014
With three different agencies featuring at the Creative Circle’s Ad of the Year Awards 2013 last week (April 3), FCB South Africa has emerged as the best performing agency group.
Posted: April 10, 2014
The collaborative duo that gave South Africa the world’s first tweeting honey badger, has again broken the mould with an electrifying activation for Labello, a Beiersdorf AG brand first launched in 1909.
Posted: April 3, 2014
Today, The Coca-Cola Company is launching ‘The World’s Cup’ – The 2014 FIFA World Cup Coca-Cola Sponsorship campaign. Here is the first video that FCB Johannesburg has shared with the world on behalf of South Africa. It is about a group of incredibly inspiring grandmothers in Tzaneen, South Africa that formed a soccer team to keep healthy and active.
Posted: March 26, 2014
FCB Johannesburg has dominated Millward Brown’s Best Liked Ads List for the final quarter of 2013 with three ads making it into the Top 10. FCB Johannesburg, which changed its name earlier this month from Draftfcb, took the Number 1, Number 2 and Number 8 slots while its sister agency, FCB Cape Town, was responsible for the ad in Number 10 position.
Posted: March 17, 2014
Draftfcb South Africa CEO, Brett Morris, has announced the roll-out strategy for rebranding the local agencies following the March 10 announcement that the global network and its agencies will be renamed FCB (Foote, Cone & Belding).
Posted: February 20, 2014
Posted: February 19, 2014
Brett Morris’s move into the Chief Executive Officer chair at Draftfcb South Africa has resulted in Executive Creative Director, Jonathan Deeb, taking full creative responsibility at the group’s Johannesburg agency.
Posted: February 19, 2014
South Africa’s enduring number 1 tinned food brand and its favourite brand in 2012*, KOO, has launched a trans-media campaign that refreshes and modernises its appeal while still communicating the vast range of old favourites and innovative newcomers in its stable.
Posted: February 11, 2014
Hot on the heels of landing the chocolate and biscuit portfolios in the Mondelez (formerly Kraft) stable, Hellocomputer has been appointed by WesBank, South Africa’s leading provider of vehicle and asset finance, as its lead agency.
Posted: February 3, 2014
A fast-paced chase through the rugged terrain of an African desert puts the Toyota Land Cruiser range through its paces in a new television commercial created by Draftfcb Johannesburg.
Posted: January 31, 2014
Hellocomputer has been awarded the chocolate and biscuit portfolios in the Mondelez (formerly Kraft) stable.
Posted: January 21, 2014
Draftfcb South Africa has made a number of key appointments at the senior level, effective immediately, heralding a new era for the group.
Posted: January 15, 2014
Toyota South Africa has added another television commercial to its ‘Toughness Rubs Off’ campaign for the Toyota Hilux.
Posted: November 22, 2013
Draftfcb Johannesburg and several of its service provider production companies – Bioscope Films, Orchestra Blue Post Production, Blade, Freq’ncy – are showing how South Africans can make a difference in just 1 000 days by donating 900 hours to create a fund-raising campaign for Cotlands while its sister company, The Media Shop, leveraged its media relationships to secure free media space.
Posted: November 20, 2013
Hellocomputer, which led the gold awards table at Bookmarks 2013, is reinventing itself for future growth and innovation.
Posted: November 20, 2013
Hot on the heels of being awarded the Debonairs Pizza marketing account, Draftfcb Johannesburg has learnt that it is to also work on Fishaways, a leading take-away seafood brand in South Africa with 119 restaurants nationally and six throughout Namibia and Mauritius.
Posted: November 18, 2013
A new campaign comprising of television, cinema, rugby big screens, print, outdoor and radio elements will be launching the Toyota Fortuner’s enhanced specifications, particularly the new – and highly desirable – black interior and its improved multi-function information display.
Posted: November 17, 2013
Digital specialist Hellocomputer walked away from the 2013 Bookmarks with most of the awards ceremony’s golds having accounted for three of the nine awarded last night (November 14).
Posted: November 13, 2013
Draftfcb Johannesburg’s new campaign for Automark is reinforcing the link between its certified pre-owned vehicle dealer network, Automark, and the Toyota dealer network in a bid to allay consumer anxiety about purchasing a pre-owned vehicle.
Posted: November 12, 2013
After a hotly-contested creative pitch involving three other agencies, branded food services franchisor, Famous Brands, has awarded its Debonairs Pizza marketing account to Draftfcb Johannesburg.
Posted: November 5, 2013
Hellocomputer, highly respected for its ability to develop left-field strategic marketing solutions, has thrown its hat into the digital advertising media planning ring with the launch of an in-house digital media solutions department.
Posted: September 27, 2013
Full-service agency Draftfcb Cape Town has signalled a new ambition with its performance – a ‘Royal Flush’ – at the prestigious Loeries Creative Week (September 20-22) in the Mother City.
Posted: September 26, 2013
Oreo and Draftfcb Johannesburg are responsible for - the first time since 2006 – the new Oreo TV commercial which broke earlier this month (September).
Posted: September 23, 2013
Draftfcb and Hellocomputer are flying high over the Mother City following their performance at The Loerie Awards 2013 held in Cape Town this past weekend (September 21 & 22).
Posted: September 21, 2013
Draftfcb South Africa put in a sharp performance at the 2013 Pendoring Advertising Awards in Cape Town last night (September 20) winning a total of seven awards, including the Prestige Award.
Posted: September 16, 2013
Wimpy, the iconic 46-year old family restaurant chain, is reminding South Africans why they love its breakfasts with a put-a-smile-on-your-dial television commercial from Draftfcb Johannesburg and Egg Films.
Posted: August 26, 2013
Old Mutual, a trusted brand with over 168 years’ experience helping South Africans achieve their financial goals, has shattered the personal financial planning paradigm with the launch of their Financial Lifestyle Solutions campaign.
At the same time, it has broken the mould when it comes to communicating with its target market by giving real people with real personal financial goals, the opportunity to experience their future dreams.
These experiences have been captured on film, and used in a stirring integrated television, radio and print and Out of Home campaign devised by Old Mutual’s marketing communication partner, Draftfcb Johannesburg.
Posted: August 21, 2013
Draftfcb South Africa clients featured well in the Sunday Times Top Brands Survey 2013 published in South Africa on August 18 to confirm the group’s reputation – and that of its agencies – as a leading brand builder on the continent.
Posted: August 20, 2013
Savanna Premium Cider is visiting a new bar with two new dry characters in its new quirky TV commercial.
Posted: August 14, 2013
Harold, well-known voice of NetFlorist, has provided South Africans with another reason to giggle with his latest radio spot announcing the birth of the royal baby.
Posted: July 31, 2013
Hellocomputer in Cape Town, a unit of Draftfcb, devised the world’s first outdoor website for Toyota RAV4 in PSFK.
Melusi Mhlungu, copywriter, Johannesburg, participated as a judge in a July panel to decide the Ad of the Month, inSA Creatives and Bizcommunity.
Posted: July 4, 2013
South Africa’s number 1 camphor cream, Ingram’s, has broken into the lotion market with a new campaign utilising the well-known faces of the national broadcaster’s weather presenters.
Posted: July 3, 2013
Toyota South Africa, with the help of award-winning digital agency, Hellocomputer, and staging maestro, Thingking, have designed, built and installed the world’s first-ever outdoor website in Johannesburg.
Posted: June 30, 2013
Looking for an ingenious way to build its digital presence the Johannesburg Zoo has handed over its social media account to ‘someone’ who knows the Zoo inside out. BG, a honey badger residing in the Zoo (and its mascot) has taken on the responsibility.
Posted: June 25, 2013
Draftfcb’s commitment to enhancing its creative product shone brightly at this year’s 60th Cannes Lions Festival of Creativity, winning a total of 36 trophies, and adding to the agency’s full-circle involvement throughout the Festival.
In total the network was presented with a Grand Prix, nine Gold, 12 Silver, 14 Bronze Lions and an additional 23 shortlists across ten categories, including multiple wins for such brands as OREO, NIVEA, SPCA/Mini, UTEC and Prime TV.
Posted: June 21, 2013
It's been an intense week as usual (emotionally and physically :) and as it winds down, and I have some access to Wifi & aircon, I thought I would provide you with a quick 'canned' look at how we' did and who won what.
Posted: June 19, 2013
Draftfcb Cape Town has done it again in Cannes - this time a Silver Lion for its Engen Fire Blanket. Much respect to the team in the Mother City.
Posted: June 19, 2013
Draftfcb Cape Town took home one of South Africa's first Lions on Monday night (June 17) at Cannes. The World's Smallest Big Idea for client Vital Health Foods and brand Viral Boost won its a Bronze Lion.
Posted: June 14, 2013
Dylan Kruger, one of the pioneering strategists in South Africa’s digital industry, has come on board to direct strategy at leading full service digital agency, Hellocomputer Cape Town.
Posted: June 10, 2013
This superbly art directed print ad for Vital Health’s Kids’ A-Z Vitamins from Draftfcb Cape Town quickly reminds parents of one of the timeless truths of child-rearing – sometimes moms and dads have to resort to Trojan trickery to ensure their little ones do what’s good for them.
Posted: June 9, 2013
The new television commercial from Draftfcb for Toyota Land Cruiser is full of the steep climbs, heart-stopping declines and torturous turns you’d expect from an ad demonstrating the off-road capabilities of a luxury 4x4 but it’s the unexpected twist in its tail that nails home the joy of driving such a vehicle.
Posted: May 30, 2013
Olmeca Tequila, along with its digital agency Hellocomputer, is once again driving online innovation with its latest campaign, the Olmeca Tequila Ibiza Nights Challenge.
The brief to the agency was to conceptualise and develop a digital campaign that would see a handful of lucky South African consumers winning an once-in-a-lifetime VIP experience in the party capital of the world, Ibiza.
Posted: May 30, 2013
Draftfcb's fledgling hotshop, 1886, has soared from the nest to pick up an estimated billings of nearly R100-million in its first year of business, a feat that earned it the Specialist Agency of the Year title at AdReview last week (May 23, 2013).
Posted: April 11, 2013
Retail agency in the Draftfcb South Africa group, Swipe, has boosted its strategic capabilities with the appointment of a new director, Anoka Balram.
Posted: April 3, 2013
Draftfcb South Africa’s agency specialising in promoting behaviour change through social marketing, cause marketing and government communication campaigns has created a new integrated campaign to give additional impetus to Operation Khanyisa.
Posted: March 25, 2013
Draftfcb Johannesburg’s corporate social outreach committee organised an Easter Egg Collection Challenge in aid of Hugh’s Haven, the childcare centre the agency ‘adopted’ several years ago.
Posted: March 22, 2013
In South Africa over 10% of the population lives in informal settlements. Every year devastating fires sweep through these densely populated shanty towns. It is estimated that 10 shack fires break out every day, causing over 200 people to lose their lives each year. This year, Draftfcb Cape Town took Engen’s educational paraffin safety calendar one step further, with a quick shake the calendar unfolds into a flame retardant fire blanket 4 times the size, ready to suffocate a fire as it starts.
Posted: March 15, 2013
Girl Guides? Cute dogs? Couples in Love? South Africa’s favourite car in various colours? These are the ingredients in many a perfect world. And the cherry on the top is the fact that Toyota puts leather seats in the Corolla.
Posted: March 13, 2013
Thanks to a campaign that married television with online and viral components, the Vodacom Bulls made a 209 000-strong impression on South African rugby fans in just a few weeks (http://www.youtube.com/watch?v=cYRRAvi3cpw)
Conceptualised and executed by 1886, a small hot shop within the Draftfcb South Africa fold, it was aired and shared in the three weeks preceding the first game of the new season, the clash between the Vodacom Bulls and DHL Stormers.
Posted: February 20, 2013
Every year Loftus sees many true-blue supporters and season ticketholders go all out to support the Bulls. And every year, the players return this support by facing the most brutal opponents and putting their bodies on the line, week in and week out. It’s a tough job facing charging Maoris, larger than life forwards and razor sharp backs at full pace. Being a Bulls player isn’t for the faint-hearted, but every week they face their fears for their fans.
Posted: February 6, 2013
NIVEA Invisible for Black & White, the deodorant from Beiersdorf South Africa that keeps black clothes black and white clothes white for longer, rewrote a chapter in its marketing handbook when it took to the catwalk late last year in a bid to boost already high levels of awareness and trial for the product.
Posted: December 12, 2012
Two African originals – Amarula Cream and Alek Wek – have been united by Draftfcb Cape Town in a beautifully shot and elegantly edited television ad breaking ahead of the summer festive season.
Posted: December 10, 2012
A new integrated campaign from Vodacom is highlighting the rivalry between the country’s two largest soccer teams and challenging their respective supporter bases to build strongholds for the teams in cyberspace.
Posted: December 10, 2012
One stormy Saturday morning last month (November), around 25 creative types and whiz-kid coders assembled in the basement of Draftfcb Johannesburg for the first-ever Hellocomputer Hack-a-Thon.
Posted: November 30, 2012
Draftfcb South Africa was one of the agencies in the spotlight this week (November 28) at the prestigious Financial Mail AdFocus 2012 Awards.
Posted: November 20, 2012
The new television commercial from Draftfcb Cape Town for South African icon, Klipdrift Export, highlights that the Distell brand has as much appeal and zest for life today as it had when it was launched over 70 years ago.
Posted: November 12, 2012
November marks the highly anticipated launch of Engen Primax Unleaded, petrol anticipated to shake up the fuel industry by offering motorists two key benefits – performance and fuel economy – in one.
The fuel launch follows market research conducted by Engen, which found that petrol motorists were tired of choosing between fuels with only one benefit.
Posted: November 9, 2012
Despite an animated talking rocking horse and giant bull frogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback.
Posted: November 7, 2012
‘If it’s nice, then you get it twice’ is Vodacom’s mantra for its 2012 summer blitz which will doubleTalk, SMS & Internet purchases made during 1 Nov – 14 Dec. The promotion also offers double your million with Vodacom Millionaires, double deals and double entertainment.
While remaining true to the company’s over-arching promise of ‘Power to You’, the promotion is a major component of Vodacom’s intention to give customers more this summer.
Posted: November 6, 2012
One of the most astounding campaigns of 2012 has to be the Bulls’ ’Get Your Pink On’, a campaign that demonstrated how a questionable change can be turned into good fortune with just a little lateral thinking.
Posted: November 5, 2012
Hellocomputer, one of South Africa’s most celebrated digital marketing agencies, performed impressively at the 2012 Bookmark Awards.
The agency was awarded with a total of 10 accolades across a variety of categories demonstrating its ability to deliver results-orientated creativity.
Posted: October 26, 2012
The cheeky television commercial featuring the suburban miss who takes on a tougher personality when she uses her husband’s Hilux to go shopping just got cheekier with a brand new edit to highlight Toyota’s participation in the 2013 Dakar Rally.
Posted: October 26, 2012
Engen’s Chemicals and Special Products division has highlighted the positive impact it has on our world in a simple yet extremely elegant activation from Draftfcb Cape Town that broke early in October this year.
Posted: October 23, 2012
To encourage and showcase a pioneering spirit in creativity and innovation Draftfcb and Hellocomputer are hosting a 48-hour hack-a-thon.
Posted: October 22, 2012
Adding a different spin to the many ‘win a car’ promotions currently being offered by brands and retail outlets, Draftfcb Cape Town has developed a television game show to attract shoppers to the QuickShops located on Engen forecourts countrywide.
Posted: October 19, 2012
Hellocomputer, one of South Africa's leading full service digital agencies and now part of the Draftfcb group, recently rolled out a new social media campaign for Red Heart Rum that harnesses the cool and trendy positioning of Café Racer styled motorcycles, made famous by legendary celebrities such as James Dean.
Posted: October 15, 2012
Olmeca Tequila has broken a Pernod Ricard social media record with assistance from leading digital agency, Hellocomputer.
The brand, owned by the global drinks business, became the first owned by Pernod Ricard to smash the 10 000 fan mark in South Africa thanks to the Steve Aoki Tour Facebook campaign devised by Hellocomputer’s social media management skills.
Posted: October 2, 2012
Toyota Senior Manager for Marketing Communications and Planning, Pieter Klerck, briefed Draftfcb Johannesburg to develop a campaign that showcased the new car’s road-holding capabilities and dynamic abilities.
Posted: October 1, 2012
Hellocomputer, one of South Africa’s leading full service digital agencies, has recently secured a number of local and African brand accounts of Pernod Ricard. The accounts awarded to Hellocomputer consist of Red Heart Rum, Olmeca Tequila, The Glenlivet and Havana Club in South Africa and Jameson Irish Whiskey, Absolut Vodka and Chivas Regal in East Africa.
Posted: September 7, 2012
Hellocomputer celebrated its recent inclusion in the Draftfcb South Africa fold by dominating the digital category in the Ad of the Month Awards judged by the Creative Circle.
Posted: August 28, 2012
South Africa’s creatives, particularly those who have entered into the 2012 Pendoring Advertising Awards, which come to Cape Town for the first time since their inception in 1994, are taking over the Mother City with a campaign from Draftfcb Cape Town.
Posted: August 5, 2012
Draftfcb South Africa has confirmed – once again – its status as the country’s leading brand builder by winning The Robyn Putter Top Brand Agency of the Year Award.
Recognising the creative agencies behind the big brands, the award is calculated on a points system for agencies with clients that achieved first, second and third place in the Sunday Times Top Brands Survey.
Posted: July 5, 2012
An entertaining new 45” TVC from Vodacom is urging Super Rugby supporters to get on their ‘super gees’ as the round robin tournament enters its final stages.
Posted: July 2, 2012
Vodacom’s new television commercial illustrates how a relatively high-brow concept like ‘connectivity’ can inspire, enable and empower even the most technophobic of people to achieve on the grandest scale.
Posted: June 19, 2012
Three South Africans who had no idea they were being filmed feature in the television commercial devised by Draftfcb Johannesburg to launch the new Toyota Etios.