FCB South Africa notches up another successful Loerie Awards

Posted: August 18, 2015

“Two Golds, five Silvers, eight Bronzes and two Craft Certificates: the FCB South Africa group and its agencies have notched up another successful Loerie Awards,” says Group CEO and Chief Creative Officer, Brett Morris.

Brett MorrisOne of the most respected creative talents in the industry as well as one of the few creatives to head a local agency, Morris is proud of the group’s agencies’ performance.

“The fact that we won 17 awards at the country’s most rigorous awards festival is proof that we continue to raise the bar on our creative product. And the fact that we won for seven different clients across a number of industries and numerous marketing disciplines speaks to the depth and breadth of our expertise and skills.

“I’m particularly pleased with our performance in the non-English categories. FCB Joburg won a Silver Loerie in this category when it launched in 2009 and our regular appearances here are proof of our ability to speak with South African consumers in a way that touches their hearts and souls.

“Congratulations to everyone involved in bringing home the ‘birds’ this year, particularly FCB Joburg and Coca-Cola South Africa and 1886 and Cell C for their Golds,” says Morris.

FCB South Africa’s full list of Loerie Awards are:
• Gold – FCB Joburg – Effective Creativity category – Coca-Cola ‘Coke Bobby’
• Campaign Craft Gold – 1886 – Radio: Non-English Writing category – Cell C ‘Igugu – Thembi/Senzo/ Khanyi’
• Campaign Silver – Hellocomputer – Digital & Integrated Campaign category – The Peninsula School Feeding Association ‘Social Feed’
• Campaign Silver – 1886 – Non-English category – Cell C ‘Igugu – Thembi/Senzo/ Khanyi’
• Silver – FCB Joburg – Outdoor category – Lexus Autobraking ‘Pedestrian Billboard’
• Silver – Hellocomputer – Digital & Interactive: Social Media category – The Peninsula School Feeding Association ‘Social Feed’
• Silver – Hellocomputer – Digital & Interactive: Microsite category – The Peninsula School Feeding Association ‘Social Feed’
• Campaign Bronze – 1886 – Sponsorship: Indoor Posters category – Cell C ‘Kings of Chaos’
• Bronze – FCB Cape Town – Internet Commercials: up to 30 seconds category – Safarilink.co.za ‘Saber Cats’
• Bronze – FCB Cape Town – Outdoor category – Lexus Adaptive Headlights ‘Follow the Road’
• Bronze – Hellocomputer – Ubuntu Award category – The Peninsula School Feeding Association ‘Social Feed’
• Bronze – FCB Joburg – Non-English Radio category – Toyota Genuine Parts ‘Ska Forster’
• Bronze – FCB Joburg – Live Activations category – Lexus Precollision System – ‘The Billboard That Knows What You Are Thinking’
• Bronze – FCB Joburg – Internet Video: above 30s – Tiger Brands ‘Gill Anti-dandruff Get Real’
• Bronze – 1886 – Radio category – Cell C ‘Ask Mmusi’
• Craft Certificate – FCB Joburg – Design: Illustration category – Coca-Cola ‘100 Bottles by 100 South Africans’
• Craft Certificate – FCB Joburg – Non-English Performance – Toyota Genuine Parts ‘Ska Forster’