South Africa’s recognised industry body for the advertising and communications sector, the ACA (Association for Communications and Advertising South Africa) launched an online tool that will change the way marketers search for agencies, saving them time and money in the process. The ACA represents those advertising and communications agencies that contribute approximately 95% of total measured ad spend – +R40 billion to GDP per annum.
The ACA AGENCY LOCATOR™ enables clients in need of agency services advertisers to search for and shortlist advertising and communications agency partners ahead of or during a tender or pitch process. The tool is robust, easy to use and matches service providers to the client’s requirements – as input by the clients themselves.
The tool provides a list of the ACA member agencies that combined, account for over 95% of the country’s total measured ad spend.
Odette van der Haar, ACE CEO says: “one of the key things to consider when selecting an agency is fit. Relationships drive understanding, which ultimately is the starting point in terms of producing an effective results driven campaigns. The ACA AGENCY LOCATOR™ helps marketers select and shortlist the agencies that best meet their set of criteria. The tool will help them save time and improve the odds of partnering with the right agency.”
The tool is free for marketers and it is simple to use. Once registered, marketers can enter their mandatory and preferred criteria and within minutes access a shortlist of agencies that best match their needs.
“The tool works brilliantly for those marketers seeking agency partners and it should be the first port of call in an agency selection process,” concludes van der Haar.
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The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.