Hellocomputer, Draftfcb Launch Hack-a-Thon To Boost Industry Creativity

Posted: October 23, 2012

To encourage and showcase a pioneering spirit in creativity and innovation Draftfcb and Hellocomputer are hosting a 48-hour hack-a-thon.

With prize money totalling R10 000, the hack-a-thon is open to teams of no more than 5 members. These can be active in the marketing, communications and IT industries … or not. The only prerequisite is that each team combines creative and technical skills.

Said group executive creative director, Mark Tomlinson: “Hellocomputer has from day one approached projects with a ‘do anything’ attitude, often combining simple technology and inspired creativity to produce ground-breaking results.

“This is the essence of our new hack-a-thon initiative, where we co-create freely, inspiring the greater digital community to deliver unlimited solutions with limited resources.”

At the start of the 48-hour session, the teams will be tasked with creating a prototype of their idea. This will then be presented to attendees and a panel of judges made up of technologists and creatives.

The brief at the inaugural hack-a-thon will be quite broad: to combine creativity and technology in an innovative and engaging way.

However, the ultimate aim of each event will be to hack for good. The outcome will be to develop practical and open-source solutions to affect positive change, using the skills of the creative and tech industries.

Venues will vary, but the aim is to have at least 2 hack-a-thons a year, 1 in Johannesburg and 1 in Cape Town.

Details of the first Draftfcb/HC hack-a-thon are:
• 10 and 11th of November 2012 @ Draftfcb, Pinmill Farm, 164 Katherine Avenue, Sandown, Johannesburg
• Deadline for entries 30th of October
• First prize 8K, runner-up 2K
• Enter at www.hchack.co.za