iKineo reinforces its leadership

Posted: September 23, 2016

Manfred Noriskin-Ender is a name synonymous with creative and strategic management. He’s built up his career over the past 27 years across multiple industries, and both local and international brands. After joining customer engagement agency, iKineo earlier this year as a Strategic and Creative Consultant, Noriskin-Ender’s business acumen and inherent people management skills led to his recent appointment as a Business Unit Director (BUD).

iKineo has been restructured to further help its clients unlock the total value of their customers. Specialist business units have been formed to better serve clients, refine employee roles and responsibilities best suited to individual strengths and interests, and to develop expert brand teams with in-depth understanding of specific client portfolios. Noriskin-Ender is one of three BUDs alongside Managing Director, Debi O’Brien and Operations Director, Zonica Strydom.

O’Brien welcomes the strong support and wealth of knowledge that Noriskin-Ender offers the agency. She commented, “Having worked as a senior business executive and business partner, Noriskin-Ender has ample experience in managing diverse creative teams, leading, driving and developing multimedia marketing campaigns, and managing all areas of the marketing process, from strategic incubation to conceptual creative development and design, right through to final production.”

“I have been accountable for consumer brands, business-to-business brands and business-to-consumer communications,” described Noriskin-Ender. “I am passionate about brands. I’m always looking for proactive ways to enhance brand positioning, add value to the customer experience, integrate digital disciplines into the campaign journey and find innovative ways to leverage more emotional customer engagements to achieve a more effective ROI,” he continued.

Some of the vast client experience in Noriskin-Ender’s portfolio includes amongst others; Telkom Business Connexion, FCA – Fiat Chrysler Automobiles, Eskom, South African Airways, Multichoice – DStv, Vodacom, FNB, Diners Club International, Regent Insurance, World Leisure Holidays and Vodacom

“There’s a strong cultural fit between Noriskin-Ender and iKineo, with matching characteristics built on pillars of entrepreneurial spirit, innovation, creativity and an obsession with results,” shared O’Brien. “He’s a valuable asset to our team and supports our core values of respect, entrepreneurship, authenticity, common sense and curiosity.”