It’s hard to miss the recent media buzz about NYT debuting native ads. While the public outcry has started to die down slowly, mobile advertising and native ads are clearly here to stay.
After the hysteria in the media about irritating mobile ads and publishers like NYT selling their soul, my view in fact is, quite the opposite! I love native ads and am extremely proud of the InMobi Native Ads platform my team has created. Let me tell you why….
We have looked at native ads holistically. The InMobi Native Ads platform can customize ads to suit the look and feel of your app down to the last pixel. Not just that, we go beyond just focusing on “how the ad looks”. In doing so, we believe, we are redefining how mobile advertising should be – non intrusive, engaging and non-distracting from an app’s primary experience.
But, for app developers to put out native ads on multiple apps and mobile properties requires customizations to be made at mass scale. This isn’t easy either.
And, this is where InMobi can help!
- Our native ads platform offers massive customizations with minimal development effort from app developers
- Advertisers with diverse goals whether app promotions, brand awareness, or even retail can participate in this fluid ecosystem without worrying about how their brand is presented in front of consumers.
Our vision for this platform is to progressively grow the number of publishers and advertisers participating and contributing to this new ad ecosystem architecture. This means, we are looking for developers to work on the platform and then chime in with how we can customize ads even better for them. Similarly, we are hoping advertisers will increasingly ask for native interactions. With all this, I believe, we have placed the user at the center of the mobile ad universe. We are, then, not far away from a world where the mobile space will be comprised of only mass-customized, native ad units that promote a better ad experience and therefore retention and lifetime value for app developers.
Onward and forward then!
– See more at: http://www.inmobi.com/blog/2014/01/29/introducing-inmobi-native-ads-and-why-it-is-so-cool#sthash.GrH1kG78.dpuf
Contact Team South Africa
Contact the MMA SA team directly
+ 27 83 326 2461
+ 27 72 755 0425
Member of EMEA Board of Directors
Membership Support Manager
+ 27 83 468 9360
“Nothing Gets Marketers Closer to their Consumers than Mobile”
Mobile has sparked a new world of media in which every object is a medium and every place is an opportunity for a message. There is no other platform that is as personal, as pervasive, and provides the opportunity for proximity to connect with consumers in the right place and time. It is time to reimagine marketing with mobile leading the charge.
Every Moment is Mobile.
The Mobile Marketing Association (MMA) South Africa is part of the global non-profit trade association that represents all players within the mobile marketing value chain. To this end, the MMA SA is active in the promotion, establishment and growth of the mobile marketing and advertising industry in South Africa. Established in 2008, the MMA now boasts over 70 members, providing them with valuable information such as the latest statistics, case studies, insights from the African continent, specials on events and training.
To keep your finger on the pulse of mobile marketing in South Africa. Get the latest mobile stats, case studies, insights about Africa, training and specials on events like this supported by the MMA of SA… Join our local MMA community for FREE at www.mmasa.org.
For more information on the Mobile Media Association of South Africa, please email email@example.com.