iProspect is thrilled to announce that they have won the Gold Award for Best Use of Branded Content for the Mercedes-Benz GLA Adventure campaign at the Dentsu Aegis Network (DAN) Innovation Awards. The DAN Innovation Awards showcase the best-in-class work from its network of global brands, innovating the way brands are built and operating in over 110 countries around the world.
Over 900 entries were submitted for the DAN Innovation Awards in 10 categories, indicating the high standard of work produced. Living by the motto of “Driving Digital Performance”, iProspect SA showcased its ability to deliver results for its client, Mercedes-Benz, with the GLA Adventure campaign.
Through the Mercedes-Benz GLA Adventure campaign, iProspect delivered an integrated digital solution for its client, using consumer insights to engage with a younger, digitally-enabled target market thereby repositioning Mercedes-Benz as a brand for the adventure seeker, the explorer, and the go-getter.
iProspect’s win at the DAN Innovation Awards is definitely a small taste of what is to come from the agency, as they were recently awarded the #1 global digital performance agency by the Digital Agency Research Department (DARD), powered by the Research Company Evaluating the Media Agency Industry (RECMA).
“Winning one of ten Gold awards at the DAN Innovation Awards ceremony is a truly remarkable achievement that makes me extremely proud of our team for the brilliant work they produced,” says Justin Hartman, Group Managing Director for iProspect SSA. ”Competing with world-class agencies against campaign brands like Adidas, Vodafone and X-Men makes this an even greater achievement for iProspect Sub Saharan Africa.”
Hartman continues,” The judges gave us this award for a brilliantly executed content campaign that tied in key insights and leveraged the entire BOE ecosystem and this clearly demonstrates our capability to deliver global brilliance for all of our clients. It has been a privilege to work with Mercedes-Benz on campaigns like GLA Adventure as they gave our team the flexibility and trusted in us to execute brilliance on their behalf. Without them we wouldn’t have had the platform to produce work that measures up on a global scale.”
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Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.
With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions, Dentsu Aegis Network and its brand businesses of Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum make the best use of today’s media mix to bring to life the right communication strategy and deliver the best results for clients.
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Through our five network brands Carat, iProspect, Isobar, Posterscope and Vizeum, Dentsu Aegis Network provides best-in-class expertise and capabilities in brand, media, digital and specialist communications through our original holistic and integrated approach. Our communications services include digital creative execution, content creation, media planning, marketing, SEO strategy and marketing analytics.