Is it a fire blanket or a calendar?

Posted: March 22, 2013

In South Africa over 10% of the population lives in informal settlements. Every year devastating fires sweep through these densely populated shanty towns. It is estimated that 10 shack fires break out every day, causing over 200 people to lose their lives each year. This year, Draftfcb Cape Town took Engen’s educational paraffin safety calendar one step further, with a quick shake the calendar unfolds into a flame retardant fire blanket 4 times the size, ready to suffocate a fire as it starts. View the story here:

Creative Credits:
Agency: Draftfcb Cape Town
Key account management: Jonathan Chipps
Executive creative director: Mike Barnwell
Creative directors: Shani Ahmed & Aaron Harris
Copywriter: Aaron Harris
Art director: Anna Marjoribanks and Sharleen Hollick
Strategic planner: Robin Nixon