This past weekend saw Joe Public celebrating yet another year of creative excellence at the Pendoring Awards, leading the night with 1 Gold and 3 Silver Pendoring awards. With a total of ten out of 77 finalists, Joe Public did well by racking up a substantial 2014 finalist list and converting 4 of them. Entries were received by 20 agencies and a number of South African advertising schools bringing the total of this year’s entries to 330.
“In a tough economic climate, the only approach remains creativity and innovation. We’re privileged to partner with clients who are uncompromising on excellence and united in our vision that creativity breeds growth,” said Pepe Marais Chief Creative Officer, Joe Public.
“If you are in the business of growing your clients’ brands and you are not using creativity as the main weapon in your arsenal, then you don’t deserve to win the battle for market share,” continued Marais. “Winning locally means we are hitting our targets and attacking where it counts, creatively.”
With the total number of awards spread across a wide range of categories for Joe Public, pure creativity was the agency’s real winner.
Joe Public 2014 Pendoring Wins:
| Hardloop, Heelal, Hakskene
|Produce Sound||POSTERS (silver)|
| Hardloop, Heelal, Hakskene (Campaign)
|Produce Sound||ORIGINAL AFRIKAANS (gold)|
| Droomloopbaan, Droomkar, Droomvakansie
|Lover’s Plus||CRAFT (silver)|
| Cinemark Experience
|Cinemark||TRULY SOUTH AFRICAN GENERAL (silver)|
For more, visit www.pendoring.co.za
Design Quarter District
C/o Leslie Road and William Nicol Drive
Fax: +27 11 467 0773
Founded in 1998, Joe Public is the largest 100% independently owned communications group in the country with its core focus being the growth of its clients and people. Joe Public was rated by Finweek’s AdReview as the 2013 Agency of the Year and by The Annual as the Agencies’ Agency of the Year 2013. The group includes four specialised companies: Joe Public (Above-the-line), Ignite Joe Public (Below-the-line), Shift Joe Public (Brand Design), Engage Joe Public (Public Relations) and sister agency Joe Public? in Cape Town. The group has a global footprint into Namibia, Zimbabwe and Amsterdam.