John Brown is proud to announce the release of the Pick n Pay Glass Act YouTube series. The 12-episode video series, presented by Sibongile Mafu, aims to enlighten, entertain and convert entry-level wine drinkers with a fun, light-hearted approach to wine.
Pick n Pay approached John Brown with a brief to produce a video series that would take the intimidation factor out of wine, encourage entry-level wine drinkers to explore the wine aisle and broaden the wine consumer base.
The result, Glass Act answers all the questions viewers have been too shy or embarrassed to ask, such as: How do you pour wine without spilling? What’s with the swirling, sipping and spitting? And even how to open a bottle of wine. “Our goal was to create content of value to Pick n Pay consumers,” says Tim Robinson, digital director at John Brown Media, “Something that went beyond product promotion.”
This series is presenter driven, hence the importance of choosing an engaging and personable character. Sibongile Mafu, best known as co-presenter on the KFM Breakfast Show, was an easy choice, with her quirky antis and approachable personality. “What makes this video series unique is that Sibongile is no wine fundi. She learns the basics of wine – and makes plenty hilarious mistakes – along the way. Viewers watch, laugh and learn to love wine along with her,” says John Brown Media digital editor Emma Odendaal.
The 12-week online video series launched on the Pick n Pay YouTube channel on 19 August 2015. Subscribe now to catch every episode as it gets released, or like Pick n Pay on Facebook and follow them on Twitter for all the latest #GlassAct news.
VIDEO LINK: https://youtu.be/lf3HasAVyq8
John Brown Media produces the Pick n Pay magazine, Fresh Living, and ensures engaging food and lifestyle content across print, digital and social media platforms. The video series is another extension of Pick n Pay branded content, designed to entertain and inform the Pick n Pay customer.
About John Brown Media
John Brown South Africa is part of a leading global content agency with clients such as Pick n Pay, Edgars, Discovery, Spur, BMW, MINI and Total locally, and Waitrose, John Lewis, Orange, RBS and Spinneys abroad. Their track record in helping their clients maximise customer engagement on multiple platforms is evident in both the diversity and longevity of the client portfolio. John Brown has offices in Cape Town, Johannesburg, London, Hong Kong and Dubai.
For more information please contact:
John Brown Media
021 486 7600
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John Brown Media is part of a global leading content marketing agency, with offices in Cape Town, Johannesburg, London, Hong Kong and Dubai. Our passion is helping brands engage with customers across a multitude of platforms from digital to print. We launched in South Africa in 2007 to publish Pick n Pay’s Fresh Living magazine and have since added Edgars Club, Discovery and Spur Totem to our blue-chip client portfolio.
As one of the fastest growing content agencies in South Africa, we offer our clients innovative 360-degree solutions. Pivotal to this offering is our growing digital capabilities; continuously raising the bar for our clients while remaining focussed on what we do best – helping brands create a dialogue with customers, which results in a commercial transaction and greater brand engagement.
Pick n Pay Fresh Living
Pick n Pay’s in-store magazine, Fresh Living, is the top-selling food mag on SA shelves. This topical, fun and accessible food and lifestyle monthly is aimed primarily at women shopping for their families. Brimming with practical, modern recipes, health and décor ideas, humour, social commentary and local celeb interviews, Fresh Living aims to educate, inspire and entertain. We showcase the broad range of food and other products available at Pick n Pay, and focus on affordable, user-friendly solutions and ideas for the South African family.
Discovery magazine, South Africa’s biggest circulating healthy lifestyle title, has a fresh, vibrant new look and content that is focused on healthy lifestyle inspiration, motivation and advice – rather than on disease prevention. Distributed three times a year, Discovery magazine offers relevant, easy-to-read health features by the best South African writers, plus fast, fun recipes, tempting travel ideas, fitness and sport, and technology. Discovery is posted to more than one million Discovery members.
Close to one million Edgars shoppers receive Edgars Club magazine each month, an exclusive publication for Edgars Club members offering a host of benefits plus top fashion, beauty and décor trends, exciting in-store products and practical ‘how-to’ tips to help members gain more from their Edgars shopping experience. Edgars Club magazine is published in English and Afrikaans and is aimed at the savvy shopper who wants to maximise the benefit of being an Edgars Club member.
Spur Steak Ranches’ quarterly edutainment magazine, Totem, is the biggest circulating kids’ title in South Africa, packed with fun activities for children and distributed in more than 230 restaurants nationwide. With the ‘Secret Tribe’ members Soaring Eagle, Buffalo Brave and Buttercup on its editorial team, each issue reflects a passion for good food and family values and is jam packed with awesome competitions, interactive educational games, eco-friendly tips and a fun-filled Spur Secret Tribe Adventures comic.