Following a five-way agency pitch, John Brown Media, one of South Africa’s leading content marketing agencies, is pleased to announce that they have been selected as the content partner for prestigious brands BMW and MINI.
John Brown Media will take over as the content partner of BMW Drive, a bi-annual print and annual online publication that will include a mix of both international and local content focusing on product, BMW and lifestyle related news. The magazine will embody the brand’s pioneering spirit representing BMW as modern, visionary, inspiring and creative, and the lifestyle-focused concept aims to make the magazine the leading innovator among car magazines worldwide.
MINI-Living’s brand-new digital edition, developed with a view to communicating more effectively with the brand’s savvy, connected market, will replace the print edition. The digital edition, which will be produced by John Brown Media, will continue to focus on content that is representative of the MINI brand, communicating not only news and event information, but also lifestyle stories designed to create interest among a tech savvy and stylish audience.
John Brown Media will also manage the content for the BMW and MINI e-newsletters, focusing on owners’ circle content information, lifestyle and brand news.
Lani Carstens, Managing Director of John Brown Media adds: “Adding these fabulous blue-chip motor brands to our growing portfolio is really exciting and cements our position as an innovative world-class content marketing agency.”
Pick n Pay and John Brown Media announce the launch of SA's first digital food blogger competition - Freshly Blogged
John Brown Media is part of a global leading content marketing agency, with offices in Cape Town, Johannesburg, London, Hong Kong and Dubai. Our passion is helping brands engage with customers across a multitude of platforms from digital to print. We launched in South Africa in 2007 to publish Pick n Pay’s Fresh Living magazine and have since added Edgars Club, Discovery and Spur Totem to our blue-chip client portfolio.
As one of the fastest growing content agencies in South Africa, we offer our clients innovative 360-degree solutions. Pivotal to this offering is our growing digital capabilities; continuously raising the bar for our clients while remaining focussed on what we do best – helping brands create a dialogue with customers, which results in a commercial transaction and greater brand engagement.
Pick n Pay Fresh Living
Pick n Pay’s in-store magazine, Fresh Living, is the top-selling food mag on SA shelves. This topical, fun and accessible food and lifestyle monthly is aimed primarily at women shopping for their families. Brimming with practical, modern recipes, health and décor ideas, humour, social commentary and local celeb interviews, Fresh Living aims to educate, inspire and entertain. We showcase the broad range of food and other products available at Pick n Pay, and focus on affordable, user-friendly solutions and ideas for the South African family.
Discovery magazine, South Africa’s biggest circulating healthy lifestyle title, has a fresh, vibrant new look and content that is focused on healthy lifestyle inspiration, motivation and advice – rather than on disease prevention. Distributed three times a year, Discovery magazine offers relevant, easy-to-read health features by the best South African writers, plus fast, fun recipes, tempting travel ideas, fitness and sport, and technology. Discovery is posted to more than one million Discovery members.
Close to one million Edgars shoppers receive Edgars Club magazine each month, an exclusive publication for Edgars Club members offering a host of benefits plus top fashion, beauty and décor trends, exciting in-store products and practical ‘how-to’ tips to help members gain more from their Edgars shopping experience. Edgars Club magazine is published in English and Afrikaans and is aimed at the savvy shopper who wants to maximise the benefit of being an Edgars Club member.
Spur Steak Ranches’ quarterly edutainment magazine, Totem, is the biggest circulating kids’ title in South Africa, packed with fun activities for children and distributed in more than 230 restaurants nationwide. With the ‘Secret Tribe’ members Soaring Eagle, Buffalo Brave and Buttercup on its editorial team, each issue reflects a passion for good food and family values and is jam packed with awesome competitions, interactive educational games, eco-friendly tips and a fun-filled Spur Secret Tribe Adventures comic.