John Brown Media expands Edgars Club portfolio with digital win

Posted: September 7, 2012

John Brown Media, part of a global leading content agency, is proud to announce that it has secured development of the Edgars Club website and associated digital platforms.

“We are truly excited to be working with the dynamic Edgars Club team in providing digital solutions that connect Club members in a very real way with the Edgars brand, thus helping build super fans. This will coincide with the launch of the new-look Edgars Club magazine and its extensive member offerings,” commented John Gardner, head of digital at John Brown Media.

Started more than 20 years ago, Edgars Club provides exclusive benefits, products and services to over a million members. John Brown Media has published Edgars Club magazine and Edgars Club MAN magazine, along with Edgars Club supplements and catalogues since April 2011. The Edgars Club digital win sees the extension of an e-zine John Brown has been producing for Club on a far greater scale, incorporating all aspects of the Edgars Club offering.

“This latest win is the product of great client relationships and our understanding of how important digital content is becoming to our clients. We have substantially invested in growing our digital department so that we can deliver groundbreaking digital solutions across multiple platforms as our client’s content needs evolve,” added Gardner.

As one of the fastest growing content agencies in South Africa, John Brown Media opened its doors in 2007 to launch the highly successful Fresh Living magazine and associated brand extensions for Pick n Pay. Since then it has added Edgars Club, Discovery and Spur to its expanding client portfolio, producing engaging branded content across print and digital platforms.