John Brown Media, part of a global leading content agency, is proud to announce that it has secured development of the Edgars Club website and associated digital platforms.
“We are truly excited to be working with the dynamic Edgars Club team in providing digital solutions that connect Club members in a very real way with the Edgars brand, thus helping build super fans. This will coincide with the launch of the new-look Edgars Club magazine and its extensive member offerings,” commented John Gardner, head of digital at John Brown Media.
Started more than 20 years ago, Edgars Club provides exclusive benefits, products and services to over a million members. John Brown Media has published Edgars Club magazine and Edgars Club MAN magazine, along with Edgars Club supplements and catalogues since April 2011. The Edgars Club digital win sees the extension of an e-zine John Brown has been producing for Club on a far greater scale, incorporating all aspects of the Edgars Club offering.
“This latest win is the product of great client relationships and our understanding of how important digital content is becoming to our clients. We have substantially invested in growing our digital department so that we can deliver groundbreaking digital solutions across multiple platforms as our client’s content needs evolve,” added Gardner.
As one of the fastest growing content agencies in South Africa, John Brown Media opened its doors in 2007 to launch the highly successful Fresh Living magazine and associated brand extensions for Pick n Pay. Since then it has added Edgars Club, Discovery and Spur to its expanding client portfolio, producing engaging branded content across print and digital platforms.
Pick n Pay and John Brown Media announce the launch of SA's first digital food blogger competition - Freshly Blogged
John Brown Media is part of a global leading content marketing agency, with offices in Cape Town, Johannesburg, London, Hong Kong and Dubai. Our passion is helping brands engage with customers across a multitude of platforms from digital to print. We launched in South Africa in 2007 to publish Pick n Pay’s Fresh Living magazine and have since added Edgars Club, Discovery and Spur Totem to our blue-chip client portfolio.
As one of the fastest growing content agencies in South Africa, we offer our clients innovative 360-degree solutions. Pivotal to this offering is our growing digital capabilities; continuously raising the bar for our clients while remaining focussed on what we do best – helping brands create a dialogue with customers, which results in a commercial transaction and greater brand engagement.
Pick n Pay Fresh Living
Pick n Pay’s in-store magazine, Fresh Living, is the top-selling food mag on SA shelves. This topical, fun and accessible food and lifestyle monthly is aimed primarily at women shopping for their families. Brimming with practical, modern recipes, health and décor ideas, humour, social commentary and local celeb interviews, Fresh Living aims to educate, inspire and entertain. We showcase the broad range of food and other products available at Pick n Pay, and focus on affordable, user-friendly solutions and ideas for the South African family.
Discovery magazine, South Africa’s biggest circulating healthy lifestyle title, has a fresh, vibrant new look and content that is focused on healthy lifestyle inspiration, motivation and advice – rather than on disease prevention. Distributed three times a year, Discovery magazine offers relevant, easy-to-read health features by the best South African writers, plus fast, fun recipes, tempting travel ideas, fitness and sport, and technology. Discovery is posted to more than one million Discovery members.
Close to one million Edgars shoppers receive Edgars Club magazine each month, an exclusive publication for Edgars Club members offering a host of benefits plus top fashion, beauty and décor trends, exciting in-store products and practical ‘how-to’ tips to help members gain more from their Edgars shopping experience. Edgars Club magazine is published in English and Afrikaans and is aimed at the savvy shopper who wants to maximise the benefit of being an Edgars Club member.
Spur Steak Ranches’ quarterly edutainment magazine, Totem, is the biggest circulating kids’ title in South Africa, packed with fun activities for children and distributed in more than 230 restaurants nationwide. With the ‘Secret Tribe’ members Soaring Eagle, Buffalo Brave and Buttercup on its editorial team, each issue reflects a passion for good food and family values and is jam packed with awesome competitions, interactive educational games, eco-friendly tips and a fun-filled Spur Secret Tribe Adventures comic.