Pick n Pay’s Fresh Living, South Africa’s top selling food magazine, produced by John Brown Media, has been nominated for Best Retail Consumer magazine for the 2014 International Content Marketing Association (CMA) awards – the only South African title to have made this international shortlist.
The John Brown Group, a global leading content marketing agency has no fewer than 20 shortlisted nominations, more than any other agency in the world. These nominations encompass social media, web and app-based platforms, catalogues, magazines, multimedia and more for leading brands such as Waitrose, John Lewis, PruHealth, Virgin, RBS and Pick n Pay
In order to be nominated agencies need to prove ROI for their clients and the impact of the content needs to be measurable. Content marketing should impact brand awareness, engagement, lead quality and lead quantity.
“This is the first year that John Brown South Africa has entered with Fresh Living and we are honoured to be shortlisted with 9 other international brands. The fact that the nomination criteria is based on measurable results and not just beautiful visuals is quite significant and shows that our content leads to commercial success” says Managing Director Lani Carstens
The 2014 shortlist was decided by the CMA’s panel of judges from more than 450 entries from 16 countries, and has become the most competitive awards in the world. The event pulls in more entries from more countries per category than any other marketing awards event worldwide and represents the gold standard in content marketing.
The awards ceremony takes place on the 26th November in London. To view the full list of shortlisted titles click here
About John Brown Media
John Brown South Africa is part of a leading global content agency with clients such as Pick n Pay, Edgars, Discovery, Spur and Total locally, and Waitrose, John Lewis, Orange, RBS and Spinneys abroad. Their track record in helping their clients maximise customer engagement on multiple platforms is evident in the both the diversity and longevity of the client portfolio. John Brownhas offices in Cape Town, Johannesburg, London, Hong Kong and Dubai.
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Pick n Pay and John Brown Media announce the launch of SA's first digital food blogger competition - Freshly Blogged
John Brown Media is part of a global leading content marketing agency, with offices in Cape Town, Johannesburg, London, Hong Kong and Dubai. Our passion is helping brands engage with customers across a multitude of platforms from digital to print. We launched in South Africa in 2007 to publish Pick n Pay’s Fresh Living magazine and have since added Edgars Club, Discovery and Spur Totem to our blue-chip client portfolio.
As one of the fastest growing content agencies in South Africa, we offer our clients innovative 360-degree solutions. Pivotal to this offering is our growing digital capabilities; continuously raising the bar for our clients while remaining focussed on what we do best – helping brands create a dialogue with customers, which results in a commercial transaction and greater brand engagement.
Pick n Pay Fresh Living
Pick n Pay’s in-store magazine, Fresh Living, is the top-selling food mag on SA shelves. This topical, fun and accessible food and lifestyle monthly is aimed primarily at women shopping for their families. Brimming with practical, modern recipes, health and décor ideas, humour, social commentary and local celeb interviews, Fresh Living aims to educate, inspire and entertain. We showcase the broad range of food and other products available at Pick n Pay, and focus on affordable, user-friendly solutions and ideas for the South African family.
Discovery magazine, South Africa’s biggest circulating healthy lifestyle title, has a fresh, vibrant new look and content that is focused on healthy lifestyle inspiration, motivation and advice – rather than on disease prevention. Distributed three times a year, Discovery magazine offers relevant, easy-to-read health features by the best South African writers, plus fast, fun recipes, tempting travel ideas, fitness and sport, and technology. Discovery is posted to more than one million Discovery members.
Close to one million Edgars shoppers receive Edgars Club magazine each month, an exclusive publication for Edgars Club members offering a host of benefits plus top fashion, beauty and décor trends, exciting in-store products and practical ‘how-to’ tips to help members gain more from their Edgars shopping experience. Edgars Club magazine is published in English and Afrikaans and is aimed at the savvy shopper who wants to maximise the benefit of being an Edgars Club member.
Spur Steak Ranches’ quarterly edutainment magazine, Totem, is the biggest circulating kids’ title in South Africa, packed with fun activities for children and distributed in more than 230 restaurants nationwide. With the ‘Secret Tribe’ members Soaring Eagle, Buffalo Brave and Buttercup on its editorial team, each issue reflects a passion for good food and family values and is jam packed with awesome competitions, interactive educational games, eco-friendly tips and a fun-filled Spur Secret Tribe Adventures comic.