Joint statement issued by the ACA and AdReview

Posted: August 14, 2015


Regarding the matter of the AdReview awards, which has received a lot of press over the past week, a joint ACA/AdReview statement has been issued (see attached).

This statement came after a meeting with Odette van der Haar (CEO), Mike Gendel (Chairman) and Tony and Samantha Koenderman (AdReview), on Wednesday, 12th of August.

At the meeting, the ACA clarified the content of, and intent behind, the internal email sent to member agencies regarding industry awards.

Tony, for his part, expressed the view that the mail seemed to impact on the reputation of AdReview and, by association, his own reputation.

The joint statement refutes this perceived slur to Tony and overall is conciliatory and places both points of view in context.

To draw a line beneath the matter we, the board of the ACA, wish to express our support of the ACA’s CEO, Odette van der Haar, who, in her initial email to members, was reflecting the sentiment of member agencies in regard to AdReview in its current format and reinforcing the policy that each agency must decide for itself on which awards to support.




Joint statement issued by the ACA and AdReview

Last week, the ACA issued an email to their members regarding phone calls they had been receiving about AdReview. The mail addressed the concerns of the members about the need for two award shows and the integrity of awards. A response was then issued by AdReview that took exception to the perceived slur.

In the spirit of reconciliation, the two parties met on Wednesday 12th of August 2015, with the intention of clarifying the sentiment of the ACA membership, to address any misconceptions regarding the ACA email to its members and to move forward in a positive way.

After discussion, both agreed that while the wording of the internal memo may have given the impression that the ACA, as a representative professional body, was specifically targeting AdReview, this was, in fact, not the case. Nor was there malicious intent behind it or any desire to malign the reputation of Tony Koenderman and the judges and participants of AdReview over the years.

“In our note to members, we dealt with the broadly-held feedback of member agencies towards an award concept,” says ACA Chairman Mike Gendel. “There was neither a stated nor an implied snipe at Tony, whom we regard as a respected journalist and commentator on our profession. While the ACA has policies and guidelines, in regard to industry awards each agency has the freedom of choice to support any award.”

AdReview has accepted the good faith of the ACA. “We accept that any apparent slur on AdReview was not intentional and that AdReview has the right to pursue any field of commercial activity it chooses,” says Tony Koenderman.


Issued 13 August 2015 by:

TONY KOENDERMAN              –     AdReview


MIKE GENDEL                         –     Chairman, ACA