Cape Town, February 2015: The 2015 Design Indaba is calling for change, it’s urging you to take matters into your own hands to help someone or change something for the better. It’s up to us to find our own creative solutions to the daily problems our society is faced with. Ideally, solutions that ignite positive change in this world and go on to #MAKECHANGE.
In most instances, these acts of design ‘activism’ don’t necessarily cost a lot of money. They don’t always require a lot of planning or even huge amounts of energy. In a lot of cases thedesigner isn’t even a designer. This is the message The Jupiter Drawing Room Cape Town, set out to share with its approach to the Design Indaba 2015 ad.
Joanne Thomas, executive creative director of design at Jupiter, explains: “If we wanted to inspire people to #MAKECHANGE it needed to appear as simple as possible for them to do so. To do this we chose paper as the base to bring our visuals to life and gave the campaign a very ‘hands on’ feel. We wanted people to almost imagine the illustrations being created on someone’s desk somewhere – which they were…by hand.”
They wanted the illustrations for both print and TV to appear simple and charming, but if you looked a little closer, you see the meticulous detail that went into creating them.
“In the TV ad, we created a paper spokesperson to deliver the #MAKECHANGE manifesto, inspiring people to get involved and showing how simple it is to make a difference through a chain reaction of events in a paper world. Each action made by the hands in the ad illustrates how if we all #MAKECHANGE, little by little, we’ll make a better place for all of us.”
From 25-27 February 2015, additional creative initiatives will be introduced to the public and to Design Indaba Conference and Expo attendess calling on them to #MAKECHANGE.
To view the 2015 Design Indaba TV ad, visit: https://www.youtube.com/watch?v=szqUEdRMjug
Animation Director: Ruan Vermeulen (LMMC)
Animation and post production: Wicked Pixels
Joanne Thomas: Executive Creative Director – Design
Carla Kreuser: Creative Director
Kate Royce: Copywriter
Robert Prinsloo: Art Director
Alison Pegg: Project Manager
Vuyokazi Jonas: Project Manager
Gareth Skibbe, Haydn Fairman and Ernestine Daniels: Retouching and DTP
Sarah Gregg-MacDonald – Design Intern
About The Jupiter Drawing Room Cape Town:
The Jupiter Drawing Room Cape Town celebrates 21 years in the business in 2015. After having opened its doors in 1994 with three founding members, Kevan Aspoas, Joanne Thomas and Ross Chowles, and one client, it has grown over the years to be recognized and celebrated as one of South Africa’s most creative and awarded agencies.
Issued by and on behalf of the Jupiter Drawing Room (Cape Town):
Tel: 021 442-7000
The Jupiter Drawing Room (Cape Town)
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Phone: 021 442 7000
New business enquiries: Claire Cobbledick: email@example.com
Employment opportunities: Human Resources: firstname.lastname@example.org
Working with Jupiter CT, Protea Hotel Fire & Ice! Cape Town undergoes renovations with an interactive edge
The Jupiter Drawing Room (Cape Town) opened its doors in 1994 with a staff complement of five and a vision to form a business that was known for its creativity and remarkable work. Today the agency that has grown to be the second largest in Cape Town and awarded globally and locally for its creativity.
The agency offers a truly integrated approach. Along with above-the-line creative and execution, the business includes a globally awarded design team; in-house strategy and consumer insights; channel planning; and a burgeoning PR offering. Digital is integrated throughout.
Over the years the agency has built up an impressive body of work and awards success. In 2010 The Jupiter Drawing Room was named joint Agency of the Decade and in 2011 Jupiter (Cape Town) was named Cape Agency of the Year and Design Agency of the Year by AdReview.
The agency name comes from an obscure Guy de Maupassant short story. In a country house in Normandy, France, Madame Tellier and her young ladies ‘entertained’ the local tradesmen downstairs. The local dignitaries however, had a special room set aside for them on the first floor: The Jupiter Drawing Room.
When the agency was founded its philosophy was enshrined in the expression Rem tene, verba sequentur. (Grasp the subject and the words will follow).