King James Group SA’s top agency in integration at the Loerie Awards

Posted: August 20, 2015

The King James Group had plenty to celebrate at the 2015 Loerie Awards in Durban this past weekend. The agency took the only South African gold in the Integrated Campaign category for Sanlam’s One Rand Man campaign. And ended Sunday night with a massive showing of no less than 15 mentions in the last half hour, also winning the only SA gold’s in both TV Commercials and Branded Content.

Says Alistair King, Chief Creative Office at King James Group: “It was a very satisfying result for us, not just because we did so nicely on Sanlam and Santam, but because of the sheer number of integrated campaigns we did that were recognised. It’s a very clear affirmation for us that we have a good thing going here, in our group and with our clients.”

By the end of the weekend, the final tally was six gold, seven silver and five bronze awards as well as five craft certificates for work across Sanlam, Santam, Johnnie Walker and 5FM. The strength of the agency’s big integrated campaigns further evidenced by the awards won across a number of different categories:

  • Sanlam One Rand Manwinning gold in integrated and branded content, and silver in social media, digital integrated and PR
  • Johnnie Walker Walker Wager winning bronze in both digital and branded content.

Entries included work from all companies across the group, including King James advertisingKing James IIRSVPAtmosphere CommunicationsSocietyPUNK and Hammer Live Brands. For further information visit