Arcade Content’s Kyle Lewis directed the Creativity Unites call for entries promo for the Loeries®, which will bring the advertising industry from Africa and the Middle East together in Durban, South Africa this August.
The Loeries® promo is full of the typically bold visuals Kyle is known for, which have seen him widely acclaimed as South Africa’s top music video director.
“This promo shows how Kyle’s knack for unique, bold music videos translates into a knack for unique, bold brand work,” says Arcade’s producer William Nicholson.
The Loeries®campaign marks Kyle’s second collaboration with Native VML, following on from Africa Is Absolut, Absolut Vodka’s brand campaign for last year’s MTV Africa Music Awards.
Kyle is also currently finishing off his first campaign for Volkswagen via Ogilvy & Mather Cape Town, as agency doors continue to open for this multi-award-winning 20-something.
“Kyle’s on a roll,” says Will. “Exodus is the only South African work this year to have been selected as a Hot Shot by Shots, while another of his Riky Rick videos, Fuseg, now has over 1.2m views on YouTube and has just been nominated for a South African Music Award for Best Music Video. We’re excited for the next chapter of his career as he starts to do more agency work.”
Watch more of Kyle’s promos and music videos at http://arcadecontent.tv/south-african-director/kyle-lewis/.
About the Loeries®
From Monday 15 to Sunday 21 August 2016, Durban will the host Loeries® Creative Week™, the most desired industry networking festival for Africa and the Middle East. The industry will connect for seven days of creative inspiration, master classes, networking and rewarding the best innovative work from across the region. Enter your best work, and book your tickets on www.loeries.com.
About Arcade Content
Arcade is a division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos and documentaries. Arcade represents directors Kyle Lewis, Lebogang Rasethaba and Rob Smith. For more information, visit arcadecontent.tv.
CAPE TOWN OFFICE
168 buitengracht street,
cape town, 8001, south africa
tel: +27 (0)21 426 0728
3rd floor, design district,
cnr keyes & tyrwhitt ave
rosebank, 2196, south africa
tel: +27 (0)861 eggfilms / 344 3456 (sa callers)
tel: +27 (0) 11 447 2111 (overseas callers)
vjorn du toit
INTRODUCING ARCADE CONTENT
ARCADE is a division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos and more. We are breaking the mould of commercial filmmaking with a more minimal, guerrilla style of shooting but with all the backup of an established production company.
We are no longer constrained by how long or short content needs to be, freeing us to focus purely on engaging and entertaining a specific target audience. In today’s world of super-short attention spans it’s all about making content that audiences want to watch.
Branded content isn’t going to replace traditional advertising any time soon because it’s not at the frontline of selling, but it is filling that essential and bountiful space between the hard-sell and the consumer’s emotional breeding ground.
Arcade represents directors Lebogang Rasethaba, Rob Smith and Kyle Lewis. Egg Films’ multi-award-winning roster of directors is also available for any work aligned with Arcade’s style of producing content.
Arcade handles productions of any size and budget with creative skill and vision, collaborating with agencies and clients alike. The only thing we don’t do is TV commercials; that we leave to the other guys – Egg Films. Lebogang will continue to produce commercials through Egg Films.
Arcade is owned by managing director Colin Howard, director Lebogang Rasethaba, and producer Will Nicholson.