“I wanted to avoid making another ad where black people are dancing for airtime,” says Lebo. “I wanted to rather create something that belongs within a music video context, within that creative and visual language, so the dancing has context. So we had real musicians make a real song that was shot like a music video. If the cast weren’t dancing, what else would they be doing?”
Lebogang is full of praise for The Wolf Pack. “The best part of my job is going from fanboy to collaborator.”
Conceptualised by 1886’s creative team of Stuart Stobbs, Natalie Urban, Mbeu “Snooze” Lambuwa and Mark Livini, the ads were choreographed by Courtnaé Paul, shot by Motheo Moeng and edited by Julian Redpath at Left.
Check out Lebo’s brand films and music video reel at http://arcadecontent.tv/south-african-director/lebogang-rasethaba/ and his commercials reel at http://eggfilms.tv/south-african-commercials-director/lebogang-rasethaba/
Title: Mega Data, Mega Bonus
Client: Cell C
Length: 2 x 45 seconds, 2 x 30 seconds
First flight date: September 2015
City & country: Johannesburg, South Africa
Agency producer: Tarisai Mahofa
Executive creative director: Stuart Stobbs
Creative director: Natalie Urban
Copywriter: Mbeu “Snooze” Kambuwa
Art director: Mark Livini
Director: Lebogang Rasethaba
Director of photography: Motheo Moeng
Production co art director: Margaux du Preez
Production co producer: Martina Schieder
Executive producer: Colin Howard
Editing company & city: Left Johannesburg
Editor: Julian Redpath
Post production co & city: Left Johannesburg
Music & music publisher: Sketchy Bongo and Aewon Wolf (The Wolf Pack)
168 buitengracht street,
cape town, 8001, south africa
tel: +27 (0)21 426 0728
3rd floor, design district,
cnr keyes & tyrwhitt ave
rosebank, 2196, south africa
tel: +27 (0)861 eggfilms / 344 3456 (sa callers)
tel: +27 (0) 11 447 2111 (overseas callers)
ABOUT EGG FILMS
Egg Films started in 1998 as a two man operation based in Cape Town. Through a philosophy of creating innovative and conceptually-driven work, the South African production company built a reputation for producing award-winning commercials.
Egg rapidly established itself as a leading production company in South Africa, picking up a slew of local and international accolades along the way. Egg is a regular inclusion in the Gunn Report’s ‘Most Awarded Production Companies of the World’ feature.
With offices in Johannesburg and Cape Town, Egg represents a strong roster of local and foreign-based directors. Egg has expanded beyond advertising, exploring documentaries and music videos, as well as developing feature films.
Today, Egg has cemented a reputation for outstanding work, with a hands-on service department that extends Egg’s core principles of innovative, creative work to a wide range of visiting international production companies, shooting in Southern Africa and the Indian Ocean Islands.
:: Winning South Africa’s first ever Grand LIA at the London International Awards 2010 for Topsy Selinah
:: Three inclusions in the annual Gunn Report’s ‘Most Awarded Production Companies of the World’ feature
:: Gold Lion at Cannes
:: Gold Andy Award
:: Gold, Silver and three Bronzes at the Clio Awards
:: Two Golds at the New York Festival
:: Six Grand Prixs, 37 Gold and many Silver and Bronzes at the south african Loerie Awards
:: Being the most awarded production company at the Loerie Awards in South Africa for 2013
:: Winning Creative Circle Ad of the Year 2013
If you’re feeling nostalgic, check out our favorite work from the Noughties here.