Lebogang Rasethaba directs Aewon Wolf in Cell C ads

Posted: October 23, 2015

Egg Films’ Lebogang Rasethaba directed Mega Data and Mega Bonus, two music video-styled ads for Cell C featuring Aewon Wolf and Sketchy Bongo from The Wolf Pack.

“I wanted to avoid making another ad where black people are dancing for airtime,” says Lebo. “I wanted to rather create something that belongs within a music video context, within that creative and visual language, so the dancing has context. So we had real musicians make a real song that was shot like a music video. If the cast weren’t dancing, what else would they be doing?”

Lebogang is full of praise for The Wolf Pack. “The best part of my job is going from fanboy to collaborator.”

Conceptualised by 1886’s creative team of Stuart Stobbs, Natalie Urban, Mbeu “Snooze” Lambuwa and Mark Livini, the ads were choreographed by Courtnaé Paul, shot by Motheo Moeng and edited by Julian Redpath at Left.

Mega Bonus

Mega Data

Check out Lebo’s brand films and music video reel at http://arcadecontent.tv/south-african-director/lebogang-rasethaba/ and his commercials reel at http://eggfilms.tv/south-african-commercials-director/lebogang-rasethaba/

Title: Mega Data, Mega Bonus
Client: Cell C
Length: 2 x 45 seconds, 2 x 30 seconds
First flight date: September 2015
Agency: 1886
City & country: Johannesburg, South Africa
Agency producer: Tarisai Mahofa
Executive creative director: Stuart Stobbs
Creative director: Natalie Urban
Copywriter: Mbeu “Snooze” Kambuwa
Art director: Mark Livini
Director: Lebogang Rasethaba
Director of photography: Motheo Moeng
Production co art director: Margaux du Preez
Production co producer: Martina Schieder
Executive producer: Colin Howard
Editing company & city: Left Johannesburg
Editor: Julian Redpath
Post production co & city: Left Johannesburg
Music & music publisher: Sketchy Bongo and Aewon Wolf (The Wolf Pack)