Machine wins Silver Design Lion at Cannes

Posted: June 25, 2013

Hot on the heels from their success at the AdReview awards, top integrated agency MACHINE has been awarded a prestigious Silver Design Lion at Cannes for their Marmite blogger campaign.

This is the first Cannes Lion for the agency and it puts them alongside other South African agency greats such as Ogilvy, Jupiter Drawing Room, TBWA\Hunt\Lascaris, Net#work BBDO and Joe Public (to name a few), who were also recipients at Cannes this year.

The Marmite blogger drop formed part of a larger campaign entitled, “If your Mother didn’t tell you about Marmite, what else didn’t she tell you?’. The campaign was born out of research which revealed that Marmite had little relevance with the youth culture today.

The campaign succeeded in creating relevant and original content which spoke directly to the youth audience.‘It was hugely rewarding to work on a project that had so much visual depth and it’s even more rewarding to have these efforts recognized. As an agency we place a big emphasis on craft, attention to detail and execution so it is exciting to be recognized for this at an international level’, said Dani Loureiro, Design Director at MACHINE.

‘Winning alongside established South African agencies is great, we’ve always been fans of their work, so it’s nice to know we are up there with the best of them’, concluded Jake Bester, Group Executive Creative Director at MACHINE.



MACHINE is one of South Africa’s largest independent communications agencies with over 90 passionate employees offering a unique combination of award winning creativity, compelling consumer insights and leading digital capabilities. The agency strategically engages consumers using four key pillars of competency; Research and Strategy, Shopper marketing and Loyalty, Digital (including mobile) and ATL amplification.
MACHINE has offices in Cape Town, Johannesburg and Durban.
Contact info: For more information please contact Tom Fels at MACHINE on 021 4879100 or via email

Released by Hayley Upson 021 4879100