MarkLives – the gutsy local marketing site goes big

Posted: June 4, 2012, the advertising, design and media site getting known for exacting content relaunched on 01 June 2012 with a new content schedule and sponsorship base in an effort to monetise the site and reinvest in growing the offering.

Run by Herman Manson, the site provides a journalism-driven platform for industry news, opinion, analysis, case studies, profiles and marketing innovations. The result is a fresh, independent and investigative view of southern Africa’s changing communication landscape.

Manson is a respected business journalist, with a long track record in both writing and publishing. He was recently awarded as the inaugural Vodacom Social Media Journalist of the Year (2011), and was the co-founder of the much lauded Brand magazine.

Manson has been publishing MarkLives since 2008, and the site and regular email updates has enjoyed significant readership growth. MarkLives became financially sustainable earlier this year because of the highly targeted audience it delivers to advertisers and sponsors.

MarkLives is a must-read for senior level marketing people, media editors and publishers as well as senior advertising executives. The site has gained influence through breaking industry news and in-depth features.

Commercial interest has been exceptional, with the limited number of sponsorship slots 80% sold out up to the end of May 2013, proving both the reputation of the site in and the level of engagement it enjoys from the advertising sector. Founding sponsors include M&C Saatchi Abel, Lowe + Partners SA, FoxP2, Saatchi & Saatchi, Quirk, Machine, Prezence Digital and OFyt.

MarkLives has extended its editorial footprint through the appointment of a network of freelance writers. It will also publish a weekly industry serial that plays out at the fictional agency TBW Smith Jones Wallace Broadbent and Ndimande. “Everybody needs a laugh come mid-week, and they will find it on MarkLives every Wednesday morning,” says Manson, who says he wanted to provide a break from all the serious industry news and features the site will produce. “Our industry can be fun too, and I’m happy for its media to reflect that.”

The site will publish a feature a day, featuring compelling writing that busy executives will make time for, says Manson. More products and services, including an app, will be rolled out in the coming months.

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