iProspect South Africa, a member of multinational media and digital marketing communications company Dentsu Aegis Network, has been appointed as the digital performance partner to Mercedes-Benz South Africa Passenger Vehicles, following a rigorous pitch process which spanned six months.
The award-winning global digital performance agency will implement an integrated digital strategy across all the online properties of the passenger vehicles division of Mercedes-Benz South Africa, a Daimler AG brand.
Mercedes-Benz is internationally renowned for manufacturing premium quality, high performance luxury vehicles and setting the bar for innovation, a value which aligns seamlessly with iProspect SA’s strategic positioning as a market leader in pioneering digital marketing campaigns.
Justin Hartman, Group Managing Director for iProspect Sub-Saharan Africa commented that, “Mercedes-Benz is a brand that demands only the best and being awarded this prestigious account demonstrates our ability to deliver on excellence, as well as the client/agency partnership which we have been working on over the last four years.”
“We are particularly excited to continue working on the unique collaboration with Mercedes-Benz Passenger Vehicles on powerful projects like GLA Adventure, which recently won a Gold Award at the DAN Innovation awards in Tokyo earlier this month,” said Hartman. “The team at Mercedes-Benz have afforded us the trust to produce world-class work for them and we cannot wait to take the brand to new levels in the coming years.”
When asked why iProspect SA stood out amongst the finalists, Selvin Govender, Marketing Director: Mercedes-Benz Cars said: “Since our business partnership with iProspect commenced in 2011, we have watched our digital presence grow exponentially and achieve a number of firsts in the South African environment. The digital media landscape is ever changing and we look forward to showcasing our product offering in further innovative ways in the digital marketing sphere for the local automotive industry.”
During their 4-year relationship, iProspect and Mercedes-Benz have grown the largest automotive Facebook community in South Africa (currently standing at over 650 000+ fans), built the first automotive custom YouTube channel in South Africa, repositioned Mercedes-Benz in the market, created a seamless user journey for Mercedes-AMG, and built a lifestyle platform that generates brand love.
Discover how iProspect has redefined digital performance here.
TEDxTableMountain in partnership with Carat South Africa are inviting you to their next highly anticipated event!
Facebook is shutting down its Friends Data API: Here’s what it could mean for digital marketers and developers
Jaco Lintvelt appointed to drive AMNET: Dentsu Aegis Network’s programmatic & real time bidding platform
At a glance
Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.
With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions, Dentsu Aegis Network and its brand businesses of Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum make the best use of today’s media mix to bring to life the right communication strategy and deliver the best results for clients.
Dentsu Aegis Network South Africa
Through our five network brands Carat, iProspect, Isobar, Posterscope and Vizeum, Dentsu Aegis Network provides best-in-class expertise and capabilities in brand, media, digital and specialist communications through our original holistic and integrated approach. Our communications services include digital creative execution, content creation, media planning, marketing, SEO strategy and marketing analytics.