MMA announces new appointments to EMEA board of directors

Posted: June 26, 2014

(LONDON, UK) June 25th, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of nine new industry leaders to its EMEA Board of Directors serving for a two-year term with immediate effect. They join an active board drawn from the marketer, agency, media owner, tech enabler, research and Telco communities who along with the country council chairs represent businesses across Europe, the Middle East and Africa.

The addition of more marketers aligns directly with the MMA’s recently announced marketer first and innovation-focused mission.

The new and re-elected board members are:

• Alessandra di Lorenzo, Group Head of Mobile Marketing, Vodafone
• Artour Severinov, eCommerce Director MEA, Hilton Worldwide
• Dan Craig, Global Marketing,
• Dan Rosen, CEO, Joule
• David Gosen, European MD Media, Digital, Mobile, Nielsen
• Frederic Joseph, CEO EMEA & Global Mobile Lead, Performics (ZenithOptimedia)
• Jay Altschuler, Director Global Media, Unilever
• Kim Siler, NWEN Digital Capabilities & Infrastructure, The Coca-Cola Company
• Michael Steckler, EVP, Global Business Operations, Criteo
• Nadia Gonzalez, VP, Mobile Marketing, Gemalto
• Neslihan Ucar, Mobile Marketing Director, Turkcell
• Nicholas Buckley, Global Mobile Marketing, Sony Mobile
• Patrick Albano, Head of Solutions, EMEA, Yahoo!
• Rob Define, VP – Mobile & Product Strategy and MD – UK, FR, IE, BE, NL, ebookers
• Robbie Douek, Head of Brand Products SEEMA, Google
• Steffen Krabbenhoft, Head of Mobile, EMEA, Mediacom
• Theo Theodorou, MD EMEA, xAd

“We are delighted to have assembled a very strong board representing our growing EMEA region. We are convinced that MMA EMEA is well positioned to further drive the mobile industry as “Mobile” goes from Success to Significance” said Kerstin Trikalitis, Chairperson MMA EMEA and Co-Founder and CEO of Out There Media.

Existing board members, whose terms were not up for re-election are:

• Anne de Kerchkove, MD EMEA, Videology
• Karim Khalifa, CEO, Digital Republic
• Marie Thirlwell, Senior Product Manager- Mobile, Microsoft
• Raymond Buckle, CEO, Silverstone Solutions
• Stephen Jenkins, VP Marketing, EMEA, Millennial Media
• Kerstin Trikalitis, CEO, Out There Media (Chair Emeritus)

Current Guest Members / Local Country Council Representatives:

• Stephen Upstone, Chair, MMA UK, LoopMe
• Nicolle Harding, Chair, MMA South Africa, MaxAxion
• Renaud Menerat, President MMA France, userADgents
• Rima Erdemir Chair, MMA Turkey, Medyanet
• Sixto Arias, President, MMA Spain, Upplication
• Mariella Pacitto, MMA Italy, Telecom Italia
• Mark Wächter, Chair, MMA Germany, MWC Consulting
• Alexandre Nilo Fonseca, MMA Portugal, Controlinveste Media Group
• Paul Berney, MD, mCordis

“As the importance of mobile as a channel within the marketing mix continues to grow, I am delighted to be working with a new EMEA board which has already demonstrated it’s engagement and commitment,” said Chris Babayode, Managing Director MMA EMEA. “Along with our local councils we are focused on building mobile knowledge, know-how, inspiration and confidence throughout our membership and across the whole EMEA region.”

About the Mobile Marketing Association (MMA)
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars: to cultivate inspiration by driving the innovation for the Marketing Director and their teams; to build the mobile marketing capabilities for the marketing organisations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include: American Express, AdChina, Colgate-Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L’Oreal, MasterCard, McDonalds, Microsoft, Mondel?z International Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC).


Chris Babayode
Managing Director, EMEA
Mobile Marketing Association