Mobile in Africa Rising – Wake Up World!

Posted: August 12, 2014

Call all South African mobile innovators…

“Mobile in Africa Rising – Wake up World!” The MMA SA Presents Mobile in Africa Rising – Wake up World! Workshop- sponsored by GfK and M-Days.

The pre-registered workshop covers an in-depth view on innovation in Africa with fascinating, supporting research. Our sponsors GFK will blow your minds with industry insights into the understanding of smartphone usage in South Africa and the intricacies of mobile measurement.

The founder of Mobile Monday Germany, Mark Wächter will discuss why European companies want to see innovation come from Africa! If you have an African mobile solution or tech innovation – come share it and stand a chance to WIN a trip to Frankfurt, brought to you by our International sponsors, Messe Frankfurt, who run the hugely successful M-Days event in Frankfurt.

Email with your contact details and a brief explanation of the type of solution or innovation you would like to share, if you are interested in being involved in our entrepreneurial showdown!

M-Days is offering two (one CPT and one JHB) South African mobile innovation trailblazers the opportunity to showcase their offering on an international platform!

• A free presence at M-Days 2015
• A quarter of a larger booth equipped with 2 stools, laptop placement area, Internet Access
• Media package
• Conference slot (15 mins)
• Free T & E
• Economy flight to Frankfurt for 1 person
• 2 nights accommodation for 1 person

Event Details

Johannesburg: Monday, August 25th 2015- in partnership with Mobile Monday
Cape Town: Wednesday, August 27th 2014

• Workshop Session: 16h00 to 18h00 (Pre-registered)
• Networking: 18h00 to 22h00
• Cost: Free

We have some great speakers lined up who are sure to get you thinking about mobile and the exciting opportunities it offers.

Register Now

Attend the Johannesburg Workshop

Attend the Johannesburg Networking Event

Attend the Cape Town Workshop

Attend the Cape Town Networking Event

Workshop Sessions

1. Caroline Henne, Regional Business Development Director Digital Market Intelligence CEE-META (GfK)
2. Ryan Smit, Research Specialist of DMI, South Africa
3. Sudasha Vandiar, Client Service Manager of DMI, South Africa, has extensive experience in digital strategy and solutions
4. Mark Wachter, Marketer with many years of leadership experience in the areas of FMCG (Unilever), Internet (UUNET, WorldCom) and Wireless (T-Mobile) and founder of Mobile Monday Germany.

M-days – Messe Frankfurt is one of the world’s leading trade fair organisers. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 150 countries Hesse 40 percent.

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.

About Mobile Monday
Mobile Monday is a global community of mobile industry visionaries, developers and influential’s fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets.
• To encourage innovation within the mobile sector.
• To facilitate networking between small and large companies, and between local and foreign.
• To help local companies effectively participate in international initiatives through the import and export of visions, concepts, technologies, know-how and best practices.
• To present innovative visions, trends, studies and forecasts from the mobile marketplace.
• To facilitate and create partnerships.
• To contribute to the education of the broader public through its publications, online presence and media partnerships.

About The Mobile Marketing Association
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Mobile is a versatile medium and plays a pivotal role in the Marketing Mix, whether to lead, integrate or support a 360 degree marketing strategy. The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer e