Mobile review of MMA AMPS 2012AB released
AMPS, the All Media and Products Survey, produced by the South African Audience Research Foundation is a rolling bi-annual survey of how South African audiences consume media based on a representative sample of the adult population 15 years of age and older. Of the 35m adult population, 85% of individuals and 95% of households have access to their own, or a mobile phone in their households. This makes mobile the most pervasive mass media in South Africa since 2009.
Of mobile users, nearly 100% use SMS, Voice and USSD (a service based menu application which works on any phone), and 50% of those use mobile data and have access to the mobile internet. Interesting facts include:
- More than twice as many cellphones as there are TV sets (31.8m vs 15.9m)
- 4.6 times more households with a cellphone than a computer
- 68% of e-mails are sent and received from a cellphone
- SMS text messaging is used by 3 times more people than email
- 7.2 times more homes with cellphones than landline telephones
- 5.2 times more cellphone subscribers than fixed Internet users
The Mobile Review of AMPS 2012 AB Report, sponsored and produced by SilverstoneCIS, is the most current and comprehensive view of the mobile audience and their media consumption habits at the moment. The full report is available free of charge to the Mobile Marketing Association’s members and a highlights deck can be downloaded from the MMA SA’s site on http://mmasa.org
If this doesn’t convince you that nothing will get you closer to your consumers than mobile – nothing will!
Contact Team South Africa
Contact the MMA SA team directly
+ 27 83 326 2461
+ 27 72 755 0425
Member of EMEA Board of Directors
Membership Support Manager
+ 27 83 468 9360
“Nothing Gets Marketers Closer to their Consumers than Mobile”
Mobile has sparked a new world of media in which every object is a medium and every place is an opportunity for a message. There is no other platform that is as personal, as pervasive, and provides the opportunity for proximity to connect with consumers in the right place and time. It is time to reimagine marketing with mobile leading the charge.
Every Moment is Mobile.
The Mobile Marketing Association (MMA) South Africa is part of the global non-profit trade association that represents all players within the mobile marketing value chain. To this end, the MMA SA is active in the promotion, establishment and growth of the mobile marketing and advertising industry in South Africa. Established in 2008, the MMA now boasts over 70 members, providing them with valuable information such as the latest statistics, case studies, insights from the African continent, specials on events and training.
To keep your finger on the pulse of mobile marketing in South Africa. Get the latest mobile stats, case studies, insights about Africa, training and specials on events like this supported by the MMA of SA… Join our local MMA community for FREE at www.mmasa.org.
For more information on the Mobile Media Association of South Africa, please email firstname.lastname@example.org.