Mobile Transaction Matrix
Posted: March 28, 2014
The mobile phone is now firmly entrenched as a part of the marketer’s toolkit — but the art of successful mobile marketing is still relatively young and rapidly evolving. The term itself – Mobile Marketing – is a catchall for whole host of activities and strategies employed to try to get somebody with a mobile phone to do something; there are mobile apps, mobi sites and USSD strings, location aware platforms, direct messaging such as SMS and ‘in-app’ notifications, mobile banners, mobile coupons and vouchers…the list goes on.
This matrix is designed to help navigate the options available. It is not intended to be the definitive guide.
Mobile Transaction matrix V6 FINAL
Related
Contact Team South Africa
Contact the MMA SA team directly
Chairman
Candice Goodman
Candy@mo-b.co.za
+ 27 83 326 2461
Vice-Chairperson
Nicolle Harding
nicolle@buzzcity.com
+ 27 72 755 0425
Member of EMEA Board of Directors
Raymond Buckle
raymond@silverstonecis.com
General Enquiries
info@mmasa.org
Membership Support Manager
Kim Risi
kim.risi@mmaglobal.com
+ 27 83 468 9360
Related
Consumer protection the future of mobile prize promotions
Posted: February 23, 2015
In 2015, as South African consumers, we find ourselves cosily ensconced from three sides by two Acts and a Code of Conduct.
African mobile operators are missing an opportunity
Posted: February 19, 2015
The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media.
Looking at mobile media trends in 2014
Posted: December 18, 2014
It’s great to see the growth in awareness of the importance of mobile with regards to communication strategies. There seems to be a real buzz building about mobile and it’s my belief that 2015 will hold really exciting progress both for the industry and MMA SA.
The Standard Bank MMA SMARTIES Awards announces judging panel
Posted: August 25, 2014
South Africa’s premier Mobile Industry Awards event announces it’s inaugural finalists, putting innovative local mobile campaigns on the map.
Mobile in Africa Rising - Wake Up World!
Posted: August 12, 2014
“Mobile in Africa Rising – Wake up World!” The MMA SA Presents Mobile in Africa Rising – Wake up World! Workshop- sponsored by GfK and M-Days.
Mobile commerce infographic, brought to you by BuzzCity
Posted: July 21, 2014
Infographic of mobile commerce in South Africa 2014, brought to you by BuzzCity.
MMA announces new appointments to EMEA board of directors
Posted: June 26, 2014
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of nine new industry leaders to its EMEA Board of Directors serving for a two-year term with immediate effect. They join an active board drawn from the marketer, agency, media owner, tech enabler, research and Telco communities who along with the country council chairs represent businesses across Europe, the Middle East and Africa.
Mobile Marketing Association Elects John Costello as Chair of Global Board
Posted: May 7, 2014
Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, as the new Chairman of its Global Board of Directors at the opening of the association’s New York Education Forum in New York City.
The MMA Announces Results of The First Ever Mobile Video Benchmark Study
Posted: April 28, 2014
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the first-ever Mobile Video Benchmark Study.
New Mobile DSP announces exclusive Strike Ad Partnership.
Posted: April 17, 2014
New kid on the mobile block MaxAxion launched this year at the Mobile World Congress in Barcelona with an offering allowing advertisers access to mobile traffic throughout Africa in the form of display, SMS and USSD inventory.
Internship Programme - Mobile Marketing Association Members
Posted: April 15, 2014
If you would like to take part in the MMASA Internship programme, please email Samantha van Putten noting your company name and description and the duties you would like the intern to perform.
How I Believe Mobile Could Have Saved FHM
Posted: April 11, 2014
By Nicolle Harding In the wake of household name magazine FHM closing down this week, it’s gotten me thinking…how is it that such a strong print publication has seen it’s demise over a short 6 year period.
Mobile Transaction Matrix
Posted: March 28, 2014
The mobile phone is now firmly entrenched as a part of the marketer's toolkit -- but the art of successful mobile marketing is still relatively young and rapidly evolving.
Help improve literacy in South Africa and write a #bookly
Posted: March 4, 2014
To promote literacy in South Africa, NATIVE VML’s Mxit e-reader app, bookly, is now expanding into a writing platform.
Airtel Africa Appoints RAMP as Mobile Advertising Partner
Posted: March 4, 2014
Airtel Africa has appointed RAMP (Real African Media Partners) as its mobile advertising partner to serve mobile adverts to Airtel customers in 17 countries across Africa.
Mapcodes — Revolutionary addressing system for Africa
Posted: March 4, 2014
mapIT, leading international digital mapping provider, is pleased to announce the adoption of an international standard for representing any location, a Mapcode.
Introducing InMobi Native Ads and Why it is so Cool
Posted: February 14, 2014
It’s hard to miss the recent media buzz about NYT debuting native ads. While the public outcry has started to die down slowly, mobile advertising and native ads are clearly here to stay.
InMobi Launches Native Ads Platform
Posted: February 14, 2014
Native ads running on a sample messaging app Singapore, January 30, 2014 – InMobi, the world’s largest independent mobile advertising network, today announced the launch of its Native Ads platform that allows app developers and mobile publishers to deliver an engaging, in-context, native ad experience to their end users, with minimal development effort.
Mobile review of MMA AMPS 2012AB released
Posted: January 22, 2014
In the fifth annual release of the MMA's Mobile Review of AMPS 2012AB, some startling statistics are confirming that "nothing will get a marketer closer to their consumers, than mobile - especially in South Africa" - says Raymond Buckle, CEO of SilverstoneCIS and outgoing Chairman of the Mobile Marketing Association's South African Council.
The mass market engages with mobile
Posted: January 22, 2014
With 128% mobile penetration in South Africa, there are more active SIM cards than there are people in this country. Which begs the question – just what are we using our phones for?
DMMA includes mobile and media planners in the conversation
Posted: January 22, 2014
Two non-executive board members have joined the Digital Media and Marketing Association (DMMA), representing key players in the market - media planners and mobile - with the purpose of strengthening ties with these important stakeholders.
2014: The year of the POPI
Posted: January 22, 2014
The Protection of Personal Information Act was signed into law in November 2013 and 2014 should see some frantic activity as marketers review their privacy policies and rewrite their standard operating procedures for processing customers’ personal information.
“Nothing Gets Marketers Closer to their Consumers than Mobile”
Mobile has sparked a new world of media in which every object is a medium and every place is an opportunity for a message. There is no other platform that is as personal, as pervasive, and provides the opportunity for proximity to connect with consumers in the right place and time. It is time to reimagine marketing with mobile leading the charge.
Every Moment is Mobile.
The Mobile Marketing Association (MMA) South Africa is part of the global non-profit trade association that represents all players within the mobile marketing value chain. To this end, the MMA SA is active in the promotion, establishment and growth of the mobile marketing and advertising industry in South Africa. Established in 2008, the MMA now boasts over 70 members, providing them with valuable information such as the latest statistics, case studies, insights from the African continent, specials on events and training.
To keep your finger on the pulse of mobile marketing in South Africa. Get the latest mobile stats, case studies, insights about Africa, training and specials on events like this supported by the MMA of SA… Join our local MMA community for FREE at www.mmasa.org.
For more information on the Mobile Media Association of South Africa, please email info@mmasa.org.