After a hotly-contested creative pitch involving three other agencies, branded food services franchisor, Famous Brands, has awarded its Debonairs Pizza marketing account to Draftfcb Johannesburg.
Focussed on building capability across brands, logistics and manufacturing to provide a total solution to its investors and its consumers, the company owns 11 casual dining and seven quick service brands in 13 countries on the African continent, in Dubai, in India and the United Kingdom.
Debonairs Pizza is the leading take out and home delivery pizza chain in Africa, with a footprint in excess of 400 outlets (locally and internationally). It has received numerous franchise awards over the years, the Readers Choice Award for Best Pizza for the past 10 years and, in the Best of Joburg Awards, has taken the Best Pizza accolade for a phenomenal 13 times.
Draftfcb Johannesburg managing director, Alistair Mokoena, says it is a thrill to go into the final two months of 2013 with a win under the agency’s belt.
“Nothing energises an agency like a new business win,” he says, “and we’ll take this energy and enthusiasm for great and relevant work with us into November and December, and use it to kick start our 2014.
“We’re so looking forward to working with Debonairs Pizza, and using our ability for crafting ads that win the hearts and minds of South Africans to take the brand to new heights. Well done to the pitch team.”
The agency also handles Famous Brands’ casual dining brand and South Africa stalwart, Wimpy.
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
Debonairs Pizza spoofs sassy Johannesburg Metro police officer, Johannesburg resident who filmed her
FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.
A network of individually run and managed agencies, FCB South Africa offers full service advertising; data analytics and visualisation; corporate identity, way-finding and packaging design; digital; experiential; promotions; public relations; retail advertising and social marketing solutions.