New kid on the mobile block MaxAxion launched this year at the Mobile World Congress in Barcelona with an offering allowing advertisers access to mobile traffic throughout Africa in the form of display, SMS and USSD inventory.

Already having access to a bouquet of owned mobile properties, 3rd party publisher traffic and an official reseller of RAMP (Real African Media Partners) SMS and USSD traffic across 33 African territories, MaxAxion went on to announce the exclusive Africa Partnership with Global Mobile DSP Strike Ad.

Through this partnership MaxAxion can now also offer brands agencies and performance clients the opportunity to access traffic programmatically through an exchange environment. The Partnership will see advertisers able to target Smart and feature phone as well as well as app and tablet users in the form of Display, Rich media and even video ad units.

“We’re very pleased to announce this partnership with MaxAxion. Programmatic mobile advertising represents a huge growth opportunity in the African market with over 80% of South Africans alone using mobile as their primary means to access the internet.” said Gavin Stirrat, COO StrikeAd. “We look forward to bringing our global expertise and technology together with MaxAxion’s local knowledge to truly capitalise on this opportunity.”

“We’re incredibly excited by the opportunity to partner with Strike Ad and believe that with their extensive knowledge of the global Mobile space coupled with our understanding of local and African requirements, we’re in a great place to cement our position in the market.” Daniel Courtenay, MaxAxion COO

About MaxAxion

MaxAxion are Mobile Media Supply Specialists. Offering advertisers an opportunity to reach their target audience through RTB Mobile Display, SMS & USSD. They have a bouquet of owned media properties, which are accessible to advertisers through its Ad-Serving technology. MaxAxion have partnered with premium mobile performance publishers and this inventory is made available to advertisers through their ad-serving interface.
RAMP Africa sees the aggregation of all MTN and Airtel SMS, USSD and Mobile Display inventory across Africa. MaxAxion is an authorised sales partner and offers advertisers access to this Inventory.