Long-term Toyota South Africa advertising and marketing communication partner, FCB Joburg, has created a television commercial to celebrate 45 years of Toyota Hilux in South Africa.
Showcasing the tough new Toyota Hilux Legend 45, launched to mark the anniversary, the ad was developed by creative director Tian van den Heever, art director Ross Makepeace and copywriter Francois Delport together with group CEO and chief creative officer, Brett Morris.
Called ‘Legend’ it also pays homage to every Hilux made since the first in 1969 to the current Toyota Hilux Legend 45 by taking viewers down memory lane. In addition, its features Giant Flag branding, given Toyota South Africa’s sponsorship of this FCB South Africa nation-building legacy initiative1 in the Camdeboo Municipality.
View the ad here .
Toyota South Africa has been with the agency since 1962 when the first Toyota vehicle was launched in this country, the Toyopet Stout.
Client: Toyota South Africa
General Manager Marketing Communications: Kerry Roodt
Senior Manager: Advertising: Natasha Eddie
Manager: Advertising Nkateko Shilenge:
Agency: FCB Joburg
Chief Creative Officer: Brett Morris
Executive Business Unit Director: Mike Di Terlizzi
Creative Director: Tian van den Heever
Art Director: Ross Makepeace
Copywriter: Francois Delport
Producer: Noeleen Burley
Account Director: Greg Baker
Bioscope Production House
Director: Hylton Tannenbaum
Producer: Daniel Kaplan
Final Picture: Blade
Edit: Left Production
1. FCB has championed a number of nation-building initiatives in the past; but this is by far the most ambitious to date. A man-made natural phenomenon, viewable from the flight path, it will generate a national pride campaign, the impact of which will be felt by the local community, throughout the nation, and across the globe. A symbol of the country’s potential, it is intended to mobilise South Africans as a nation to work together for our mutual benefit. See www.giantflag.co.za for more.
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
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FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.
A network of individually run and managed agencies, FCB South Africa offers full service advertising; data analytics and visualisation; corporate identity, way-finding and packaging design; digital; experiential; promotions; public relations; retail advertising and social marketing solutions.