Peermont appoints Demographica as its direct marketing agency

Posted: June 22, 2015

Media release

22 June 2015

Johannesburg: Bespoke direct marketing advertising agency Demographica has been appointed as the preferred direct marketing agency for Peermont Hotels, Resorts and Casinos after a run of successful projects over the past 12 months.

Peermont is recognised as an award-winning provider of exceptional entertainment, gaming, and premium accommodation and conferencing facilities, offering guests unprecedented experiences and activities to suit every taste and style. The business needs and lead generating nature of the Peermont business calls for accountable loyalty and a direct marketing competence.

Warren Moss, Founder of Demographica, says it is both a challenge and an honour to be responsible for this aspect of the Peermont business. “In this industry, you need a gaming account to be considered a force to be reckoned with. We could not be more excited to take on Peermont as a client. We will be handling the Winners Circle strategy, selected direct response campaigns and customer communications in what is considered to be a complex and competitive environment.”

Sharon De Leur, Group Loyalty and Direct Marketing Manager at Peermont explained “Customer loyalty is critical to the success of our business. Warren and his team understand this and have repeatedly demonstrated their ability and skill for the challenge at hand. We are always going to expect more bang for our buck.”

For all queries regarding this press release:


Founder of Demographica

Warren Moss

Tel +27 11 447 373

Mobile: +27 82 468 3308


Sharon De Leur

Group Loyalty and Direct Marketing Manager for Peermont

Tel +27 11 557 0391



From entrepreneurial beginnings, Demographica’s business started by pioneering email and SMS advertising in Africa and has continued to grow to become South Africa’s premier big data driven Direct Marketing Advertising Agency.

Demographica only takes on clients that are serious about appointing a Direct Marketing Agency that takes responsibility for delivering measurable Return on Investment (ROI) which is driven by anthropological research and world class creativity.

Today, Demographica’s head office is in the leafy suburb of Illovo, Johannesburg

Demographica is an independent, privately held company.