Posted: July 6, 2016
Toyota believes advertising in vernacular languages makes a contribution to brand loyalty and customer engagement. That’s why we continue to acknowledge the value of vernacular-language advertising and the buying power of our emerging market through its on-going sponsorship of the Pendoring Advertising Awards, which specifically focus on South Africa’s indigenous languages this year.
Posted: June 22, 2016
With Afrikaans increasingly being buffeted by strong head winds, Dagbreek Trust, in collaboration with like-minded organisations and role-players, decided to join forces and launch a comprehensive campaign to boost Afrikaans anew and establish the language as a strong brand.
Posted: May 9, 2016
Just imagine: your life-long dream has finally come true and you’re on your way to the 2017 Cannes Advertising Festival. Besides indulging in the best creative work from around the world, you may even rub shoulders with top advertising hob-nobs. For mahala!
Posted: April 11, 2016
The mission of Pendoring is to promote not only Afrikaans, but multilingualism as well.
Posted: March 23, 2016
Celebrating its 21st year in style, the Pendoring Advertising Awards has truly come of age by opening its doors to all of South Africa’s indigenous languages.
Posted: September 8, 2015
It’s time again for the party of the year – the glittering event of the Pendoring Advertising Awards at Vodacom World in Midrand on Friday, 30 October. And with Pendoring celebrating its 20th anniversary this year, the gala event promises to be the mother of all parties!
Posted: August 7, 2015
If there is one company that understands the value of speaking to its customers in their mother tongue, it’s Toyota.
Posted: July 22, 2015
When people relax in front of their TVs, they feel most at home when the programmes they are watching are in their home language, depicting their culture. And that is why kykNET is once again sponsoring the Pendoring Advertising Awards as Platinum sponsor. It is all about Afrikaans.
Posted: July 3, 2015
There are only 28 days left to enter the Pendoring Advertising Awards! If you dream of the R100 000 Prestige prize and how a Pendoring award can give your career a real boost, don’t delay and get your entry ready.
Posted: July 1, 2015
The judges for this year’s Pendoring Advertising Awards have been appointed and represent some of the top creatives in the country, as well as some of the best and most awarded agencies in South Africa.
Posted: May 19, 2015
Afrikaans is Huisgenoot readers’ mother tongue and because Pendoring Advertising Awards’ aim is the promotion of excellent Afrikaans advertising, Huisgenoot decided to support Pendoring this year as a Platinum sponsor.
Posted: May 6, 2015
Entries for the 2015 Pendoring Advertising Awards has opened and Pendoring is calling on all ad agencies and marketers to create an Afrikaans ad or an ad in one of the other vernacular languages that will astound the nation and become a cultural treasure.
Posted: April 23, 2015
Afrikaans effective advertising language – Die Dagbreek Trust
Posted: April 14, 2015
Afrikaans has not given up. That is clear when you listen to Mr Japie Gouws, managing director of the ATKV group, who announced that the ATKV will once again support the Pendoring Advertising Awards as a Platinum sponsor.
Posted: April 9, 2015
An overseas study trip worth a whopping R100 000 to go and learn from the best in advertising is the alluring prize up for grabs for the Prestige Award winner in this year’s Pendoring Advertising Awards. This is the special prize designed to celebrate the Awards’ 20th birthday.
Posted: July 15, 2013
If you still haven’t entered this year’s Pendoring awards, here’s the good news: we’ve extended the entry deadline to 17:00 on 22 July 2013!
The bad news is that no further extension will be given.
Posted: June 19, 2013
“The Pendoring Advertising Awards must keep their emphasis on Afrikaans creativity as Afrikaans shares a large advertising stage where English dominates,” says Tim du Plessis, executive editor of Afrikaans newspapers at Media24. “It is on this stage that Pendoring shines a special spotlight on Afrikaans.”
Posted: June 12, 2013
“From the outset kykNET has been working towards awareness of the benefits for advertisers of marketing in Afrikaans,” says Karen Meiring, head of Afrikaans channels at M-Net. With its continued gold sponsorship of the Pendoring Advertising Awards the pay channel in the DStv stable is once again substantiating this long commitment and investment, she says.
Posted: June 6, 2013
This year marks a historical first for the Pendoring Advertising Awards: there will be two panels of judges to determine the most creative and outstanding advertising work in South Africa. This mammoth task will fall on the shoulders of 18 giants in the advertising world, and one very successful and internationally proclaimed creative. The names of the judges for this year’s awards have just been announced, and Sue Anderson (Co-Executive Creative Director of Crispen, Porter and Bogusky in Los Angeles, in the US) will head both panels as the international judge.
Posted: May 11, 2013
Ernst Swart has been appointed communications and publicity manager for the Pendoring Advertising Awards.
Posted: May 9, 2013
Toyota South Africa, manufacturer of several of the country’s favourite vehicles as well as its tough Hilux bakkie, has once again come on board as a Gold sponsor of the Pendoring Advertising Awards.
Posted: May 6, 2013
How to achieve success will be the focus of the campaign with which the Pendoring Advertising Awards want to tempt top players in the industry to enter this popular competition for outstanding advertising this year.
Posted: April 26, 2013
To lose Afrikaans as an advertising language will be a calamity, and if the language were to disappear from the radar screens of advertising agencies, it will be a huge loss to the speakers of the language. “That is why Die Burger is as a golden sponsor still fully supportive of the Pendoring Advertising Awards", says Bun Booyens, editor of this stalwart paper who will turn a hundred in two years’ time.
Posted: April 11, 2013
Ads24, South Africa’s leading seller and marketer of Media24’s print and digital newspaper offering to national advertisers and media agencies, has acknowledged the importance of mother-tongue advertising with its Gold sponsorship of this year’s Pendoring Advertising Awards.
Posted: March 19, 2013
The ATKV is still as committed to the Pendoring Advertising Awards as when the organisation first conceptualised the competition in 1994, says Japie Gouws, Managing Director of this cultural organisation.
Posted: February 21, 2013
iPads, a video camera, mobile phones, safety matches and a space blanket are the ‘must pack’ items heading for the suitcases being packed by two creative hot shots jetting off to California and TED2013 courtesy of the Pendoring Advertising Awards.
Creative directors Frank van Rooijen and James Yeats Smith were members of the 1984 team that conceptualised MK is, the campaign that won Pendoring’s highest accolade, the Prestige Award, at the 2012 awards ceremony.
Posted: February 13, 2013
Following its successful sojourn in the Cape last year, the Pendoring Advertising Awards will again hold its gala awards ceremony in the Mother City.
Posted: September 21, 2012
After reaching the depths of despondency over the lack of digital entries, Pendoring judges and entrants are equally delighted that the digital drought has finally been broken this year.
The Pendoring Advertising Awards not only received excellent digital entries this year, but to boot, Ogilvy Johannesburg’s ingenious campaign MK is… walked off with the highest Pendoring accolade, the Pendoring Prestige Award. Special mention was made of the excellence in the digital mixed media campaign.
Posted: August 28, 2012
First a bumper crop of entries, followed by a record number of finalists – no fewer than 92 compared to last year’s 74. This is the proud achievement of the Pendoring Advertising Awards on the eve of its very first awards evening in Cape Town.
Posted: August 17, 2012
Pendoring takes over Cape Town.
Posted: August 14, 2012
Like South Africa’s ‘golden’ Olympic stars recently did in London, Pendoring performed excellently on own soil by setting a new record with the biggest crop of entries over the last 15 years!
Posted: August 7, 2012
Riaan van Wyk and André de Wet from Draftfcb Cape Town, winners of the 2011 Pendoring Prestige award, say the Big Apple blew their creative minds wide open, and they already started incorporating some of what they learnt there into their work. This creative duo recently returned from the overseas study trip they won as part of their prize last year.