Pick n Pay Fresh Living, SA’s top selling food magazine, is delighted to announce that they were one of the big winners at the annual PICA Awards held last night, 15 November 2012, at Emperors Palace, Johannesburg. Produced by John Brown Media for the retailer, Fresh Living magazine scooped four of the most prestigious awards – Best Supplement for ‘Wonderful World of Green’, Best Magazine Retail and Consumer Goods, Editor of the Year (Customer) for Justine Drake and the coveted Customer Magazine of the Year.
“This is such an incredible achievement for the talented Fresh Living team and their brilliant editor, Justine. We’re very proud of the team for their unwavering hard work and creativity which results in issues packed with food inspiration, practical lifestyle tips, must-have info and of course delicious recipes for the South African family,” commented Lani Carstens, MD of John Brown Media.
The judges unanimously agreed that Fresh Living was a standout, clearly understanding and delivering on its brief from the client. They commented: “Fresh Living admirably succeed in the challenging task of appealing to the diverse and broad demographic of Pick n Pay shoppers. The magazine has stood the test of time, with a relatively stable circulation and advertising revenue growth of 71% since 2009/10.”
Fresh Living was first launched in South Africa in 2007 with well-known, inimitable food personality, Justine Drake at the helm. Five years on, she continues to build the titles’ reputation in the industry, offering loyal readers beautifully produced local content and total relevance from cover to cover. While the magazine’s focal point remains fresh food, the revived look (launched earlier this year) also gives readers a peek into Pick n Pay’s extensive product offering.
Carstens continued, “We were informed last night that this year’s PICA Awards received a record number of entries, which makes these achievements even more significant for our team.”
Annually, the PICA Awards recognise and reward those who make publishing their business, combing beautiful images, words, productions and designs to create a product worth of publishing. Hosted by the Magazine Publishers Association of South Africa (MPASA), they acknowledge standards of editorial excellence in the South African magazine industry.
In building the Fresh Living brand locally, John Brown Media has employed a 360 degree approach, touching on every aspect of consumer engagement. From print to digital, innovation has allowed John Brown Media to extend their offering to include all Pick n Pay staff communication, reader events, the management over the Fresh Living online network and their supplements – which was also recognised for an Award last night.
The December issue of Pick n Pay Fresh Living will be available on shelves from 21 November.
Pick n Pay and John Brown Media announce the launch of SA's first digital food blogger competition - Freshly Blogged
John Brown Media is part of a global leading content marketing agency, with offices in Cape Town, Johannesburg, London, Hong Kong and Dubai. Our passion is helping brands engage with customers across a multitude of platforms from digital to print. We launched in South Africa in 2007 to publish Pick n Pay’s Fresh Living magazine and have since added Edgars Club, Discovery and Spur Totem to our blue-chip client portfolio.
As one of the fastest growing content agencies in South Africa, we offer our clients innovative 360-degree solutions. Pivotal to this offering is our growing digital capabilities; continuously raising the bar for our clients while remaining focussed on what we do best – helping brands create a dialogue with customers, which results in a commercial transaction and greater brand engagement.
Pick n Pay Fresh Living
Pick n Pay’s in-store magazine, Fresh Living, is the top-selling food mag on SA shelves. This topical, fun and accessible food and lifestyle monthly is aimed primarily at women shopping for their families. Brimming with practical, modern recipes, health and décor ideas, humour, social commentary and local celeb interviews, Fresh Living aims to educate, inspire and entertain. We showcase the broad range of food and other products available at Pick n Pay, and focus on affordable, user-friendly solutions and ideas for the South African family.
Discovery magazine, South Africa’s biggest circulating healthy lifestyle title, has a fresh, vibrant new look and content that is focused on healthy lifestyle inspiration, motivation and advice – rather than on disease prevention. Distributed three times a year, Discovery magazine offers relevant, easy-to-read health features by the best South African writers, plus fast, fun recipes, tempting travel ideas, fitness and sport, and technology. Discovery is posted to more than one million Discovery members.
Close to one million Edgars shoppers receive Edgars Club magazine each month, an exclusive publication for Edgars Club members offering a host of benefits plus top fashion, beauty and décor trends, exciting in-store products and practical ‘how-to’ tips to help members gain more from their Edgars shopping experience. Edgars Club magazine is published in English and Afrikaans and is aimed at the savvy shopper who wants to maximise the benefit of being an Edgars Club member.
Spur Steak Ranches’ quarterly edutainment magazine, Totem, is the biggest circulating kids’ title in South Africa, packed with fun activities for children and distributed in more than 230 restaurants nationwide. With the ‘Secret Tribe’ members Soaring Eagle, Buffalo Brave and Buttercup on its editorial team, each issue reflects a passion for good food and family values and is jam packed with awesome competitions, interactive educational games, eco-friendly tips and a fun-filled Spur Secret Tribe Adventures comic.