Posterscope out of home research: National July audit currently underway

Posted: July 9, 2015

Specialist Out-of-Home (OOH) Communications Agency, Posterscope, and its specialist partners Outdoor Auditors are currently in the field auditing billboards across South Africa.

The biannual, national audit is extensive and covers 25+ fields of data for every billboard in the country. Over the course of the month over 10,000 billboards will be audited for advertiser details, site information, and their relative quality.

The data from the January audit is already in use, while the data from the July audit will be available in September. This will be used to analyse brand activity, develop contextually relevant client insights, and to strategically inform Posterscope’s OOH media planning. Using the audit data, Posterscope produces customised audit reports and competitor activity reviews that are useful to brand and marketing teams, media agencies, and media owners.

The OOH Audit Process (3)

If you’d like to learn more about the OOH auditing process, please contact Posterscope.

For further information contact:
Daniel Steyn
Account Director
T: 021 442 5600

Bruce Burgess
SSA Development Director
T: 021 442 5600