Suite 14, First Floor
Gardens, Cape Town
t 021 480 3400
f 021 480 3434
24 Central Towers
t 011 089 3400
f 011 089 3405
Posted: September 23, 2016
There are 11 official languages in South Africa, but everyone speaks braai. Whether it’s a tshisha nyama or skottel, briquettes or wood, Weber or built-in, we all have something in common. 34° partnered with Frankie Fenner Meat Merchants to celebrate the one thing that will be on every grill this Heritage Day. Boerewors.
Posted: July 25, 2016
Campworld is a one-stop-store for camping, caravanning and outdoor gear and offers travellers, including backpackers, an extensive option to gear up before they explore South Africa.
Posted: July 20, 2016
Wine is a talking drink. You start out slow and next thing you know, you’re several glasses down and the chat has taken you far from where you started. But, as we all know, words don’t always come easily at first, and with this simple truth in mind, we decided it was time to accept that “the weather” just wouldn’t cut it as conversation anymore. That’s how our limited-edition wine collection, “Awkward Silence”, came to life.
Posted: June 30, 2016
Instagram is overrun with users who spend all of their free time outdoors. But these nature enthusiasts have no idea that Campworld is the one-stop shop for all their camping needs. Nor would they ever think of interacting with the brand on social media.
Posted: June 28, 2016
Human nature craves real and tangible interactions. It is in our genetic make-up and intricately woven into our psyche, regardless of culture or geographical divide. With advances in communication platforms and the endless evolution of ways to connect, real human interactions have become compromised, diluted and somewhat jaded.
Posted: May 3, 2016
Musgrave Gin approached 34 and asked for out of the box ideas.
Posted: March 10, 2016
The Gauteng Cricket Board appointed 34 to launch a campaign to highlight and celebrate the stadium’s unique viewing experience and infectious vibe.
Posted: October 16, 2015
Makro lockers have been installed at nine Sasol and McDonald’s outlets in Gauteng, allowing online shoppers 24-hour access to collect their purchases.
Posted: September 9, 2015
When Brown-Forman approached 34 to introduce a new variant of Jack Daniel’s through an innovative trial programme, the agency came back with a surprisingly creative shopper approach that grabbed consumers’ attention and helped put product into willing hands: Jack Daniel’s Tennessee Honey presents The Hive.
Posted: June 18, 2015
34 have appointed Kristel van der Vliet as its head of strategy. She brings with her past experience in management consultancy both overseas and locally.
Posted: June 10, 2015
34 and Berge Farrell have combined forces in Africa and launched their first office in Nairobi, Kenya.
Posted: May 28, 2015
At the heart of 34’s culture is a desire to not only deliver for our clients, but to genuinely help the wider community with the projects we take on.
Posted: May 21, 2015
Viva Gym were looking for an agency to help them sell more smartly and take on the big guns in the SA market.
Posted: March 3, 2015
Design Indaba 2015 saw an entire camp of 34’ers walk through its Simulcast doors over three days of extraordinary talks. For us, importance lay in not only exposing our creative team to inspiration, but allowing our strat, client service, traffic, front-of-house, and internship teams to be exposed as well.
Posted: February 16, 2015
The Coca-Cola Company came to 34 with a “Home Spotters” brief, 34 came back with a shopper solution that addressed the reality facing shopper moms.
Posted: November 28, 2014
34 is AdFocus’ Specialist Agency in 2014.
Posted: November 28, 2014
34 has created an initiative to bring the supportive voices of family and loved ones to the sidelines of the iKhaya le Themba sports field.
Posted: November 20, 2014
Campworld tasked 34 with a brief to show consumers what modern day caravanning is all about, and in doing so, change these some awkward perceptions.
Posted: October 17, 2014
In May 2014, 34 embarked on their first shopper marketing campaign for Kellogg’s to drive trial of their new range of instant porridges and saw phenomenal results when out-of-till volume sales grew by 64% in just 8 weeks!
Posted: August 11, 2014
The spending power of the female shopper in SA is undebatable in today’s retail environment. From FMCG and healthcare, to banking, car purchases and insurance, the need to understand the female shopper mindset has never been greater. The reality is, however, that conventional research methods - that are usually based in controlled, sterile, and somewhat scary, environments - often restrict the levels of honesty and reality women are willing to share.
Posted: July 23, 2014
There is an overwhelming dedication to promote alcohol responsibly. Now it was time to allow that dedication to make its way into popular culture.
Posted: June 27, 2014
At 34 we know a thing or two about selling alcohol. So we thought we’d launch our very own wine label.
Posted: June 17, 2014
As South Africa’s original beer, Castle Lager is dedicated to all things local. So when something as important as the countries indigenous plant life being threatened by invasive alien plants came to their attention, the brand was keen to act.