SABMiller has appointed Promise Digital as Brutal Fruit’s sole digital agency, effective 1st April, 2015.
Promise has been servicing the print, trade marketing and BTL needs of the brand for the past two years. The additional appointment of Promise Digital will allow the agency to ensure truly integrated work across all channels the agency is responsible for.
James Moffatt, CEO Promise, notes: “This is a full service digital appointment, encompassing all digital assets from advertising to social media. We are delighted to be appointed by the FABs team at SABMiller and look forward to assisting them with their brand expansion plans.”
Micah Naidoo, General Manager: Flavoured Alcoholic Beverages at SABMiller, comments: “Promise has been a capable and steadfast agency partner. Brutal Fruit has become one of our star performer brands. I’m excited to have them managing our digital marketing efforts on Brutal Fruit and look forward to even better results.”
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We established Promise with no clients or startup capital in 2005. We were nominated as a finalist for medium-sized agency of the year in 2015 at the annual AdFocus Awards and achieved the endorsement of our industry peers as the “one to watch in South Africa” in 2016.
Since 2005, we have grown into a full service through-the-line agency, with in-house digital integration to offer truly consolidated marketing solutions. Approximately 70 Promise staffers make up the team in Johannesburg.
Our client base ranges from large blue-chip organisations such as SAB-Miller, Renault SA, AfriSam, Virgin and Edcon, through to small business owners and entrepreneurs.
We are an independent, owner-managed agency. Our mantra is to seek notoriety through being exceptional.
Against the new (more stringent) codes, our B-BBEE certification is a healthy level 5. We also have a fully achievable strategy in motion that will see this rating increase to a level 3 by Q3 2016.