Promise Digital wins Brutal Fruit

Posted: February 25, 2015

SABMiller has appointed Promise Digital as Brutal Fruit’s sole digital agency, effective 1st April, 2015.

Promise has been servicing the print, trade marketing and BTL needs of the brand for the past two years. The additional appointment of Promise Digital will allow the agency to ensure truly integrated work across all channels the agency is responsible for.

James Moffatt, CEO Promise, notes: “This is a full service digital appointment, encompassing all digital assets from advertising to social media. We are delighted to be appointed by the FABs team at SABMiller and look forward to assisting them with their brand expansion plans.”

Micah Naidoo, General Manager: Flavoured Alcoholic Beverages at SABMiller, comments: “Promise has been a capable and steadfast agency partner. Brutal Fruit has become one of our star performer brands. I’m excited to have them managing our digital marketing efforts on Brutal Fruit and look forward to even better results.”