Retail & Shopper Insight Specialist Boosts Strategic Capabilities

Posted: April 11, 2013

Retail agency in the Draftfcb South Africa group, Swipe, has boosted its strategic capabilities with the appointment of a new director, Anoka Balram.

Durbanite Balram has more than 10 years’ of marketing and sales experience and 8 years’ management experience.

Her successful business development track record includes stints with Unilever, GSK, Beiersdorf, TBWA Durban, Reckitt Benckiser, Royal Anoka Balram - smallMetropole, Cadbury, Whalley & Associates, Tigerbrands and Magna Carta.

Over the years, she has contributed to the success of brands such as Axe, Knorr, Magnum, Cornetto, Shield, Lipton, Dove, Impulse, Sunsilk, Lux, Flora, Omo, Nivea, Milady’s, Illovo, Spar, Strepsils, Nurofen, Vanish, Veet, Simba, Tata, Coca Cola, Lucozade, Halls and Endearmints, L’Oreal, Beacon, Beacon Hot Chocolate, Nestle, iBurst, Clover Krush, Damelin, Hewlett Packard, Standard Bank and Eskom.

Relocating to Johannesburg to take up the position of Swipe Strategy Director, Balram’s speciality is sales promotion and below-the-line marketing using digital tools.

She says her passion for shopper insights and marketing began at Unilever, where she spent 9 foundation years gaining experience in various disciplines including quality assurance (development), supply chain (global sourcing and packaging buying) to customer development (trade and shopper marketing).

Before joining Swipe, Balram was responsible for leading new business development and shopper marketing strategies at Machine, and also started her own consultancy, Sublime Marketing.

In addition to working with like-minded retail enthusiasts at Swipe, she will be responsible for strategy development at 1886, a hot shop offering creative solutions to the fast-paced retail sector.