Riky Rick calls FUSEG “best music video of my career”

Posted: October 13, 2015

FUSEG music video, directed by Kyle Lewis
Arcade Content’s Kyle Lewis directed FUSEG, the new Riky Rick x Cassper Nyovest x Anatii music video.

On his Facebook page, Riky Rick hailed FUSEG as “the best music video of my career. TRUE ART,” high praise from an artist who won Video of the Year at the 2015 MTV African Music Awards.

The song became Riky Rick’s first number one on iTunes, while the video is already on just under 100 000 views on YouTube.

“One of the hardest hip-hop visuals out of the continent this year.” NotJustOK
“Haunting… ominous… a slightly unsettling affair that pairs well with the dark feel of the track.” OkayAfrica
“Breath of fresh air… With this music video, other visual creatives will now be forced to create visuals that are out of the norm and challenging.” Slikour on Life
“The #FUSEG Visuals, DAMN!!! The best of 2015. #MMA.” @DeeHunnid on Twitter
“@actioncutkyle is the best director in Africa…” @RealCalvo on Twitter

Visit arcadecontent.tv/south-african-director/kyle-lewis to see more of Kyle’s work.

FUSEG music video, directed by Kyle Lewis
Director: Kyle Lewis
Producer: Ali Wacher
1st AD: Nic Eve
Make Up & Styling: Kaley Meyer
Make Up Assistant: Monique du Toit
Art Direction: Bianca Prinsloo
Props Assistant: Jean Makoba
Director of Photography: Fahema Hendricks
Focus Puller: Antonie Stemmet
DIT: Jürgen Painczyk
DIT Assistant: Dylan Young
Gaffer: Mario Mohammed
Best Boy: Cyril Nicholson
Spark: Jody Meyer
Grips Assistant: Jaryd Cohen
Editor & Colourist: Stephen du Plessis
Behind The Scenes Photographer: Batandwa Alperstein