Rob Smith takes home two Bookmarks

Posted: March 7, 2016

One Rand Family
Arcade Content’s Rob Smith won two video Bronzes at the 2016 Bookmarks, South Africa’s premier digital awards.

Rob took home Bronze in the Branded Content category for Sanlam One Rand Family, a five-part documentary series about a South African family living beyond their means, who have their salaries paid in one rand coins for one month to give themselves and their country a new perspective on spending and saving.

Rob also picked up Bronze in Online Video for Johnnie Walker Wager, where South African racing champ Gugu Zulu bet Mika Häkkinen that he could train a racing enthusiast with no experience to come within five seconds of the Formula One racing legend’s best lap time at Kyalami Race Track.

Rob directed both campaigns for King James, the second most awarded agency overall.

“Congratulations to King James and Rob,” says Colin Howard, Arcade’s MD. “Rob’s featured at every South African awards show in the last 18 months, winning 14 Grand Prix, Ad of the Year or Gold Awards, as well as a Bronze Lion at Cannes. He makes complex, unscripted, tightly-edited, multi-episode narrative documentaries like One Rand Man and Wager seem easy. We’re delighted by his continued development as a director, not just on narrative work like this, but also visually, as we saw with his travelogue from his trip to Iceland. We couldn’t have asked for a better start for him.”

Arcade director Lebogang Rasethaba was also nominated for Online Video Production for his Khuli Chana brand film for Absolut and Agency of the Year winner Native VML. Overall, campaigns Arcade worked on had 11 nominations, including five within the video categories.

Sanlam One Rand Family

Johnnie Walker Wager episode 4

For more information, visit or check out Rob’s brand films and music videos reel.