A team going by the name The Sound & The Fury has won the inaugural Break.Make.Create hackathon held on June 5 and 6 in Cape Town, 2014’s Design World Capital.
Break.Make.Create was launched to improve the skills set of the marketing industry by giving all creative, technical-minded and innovative thinkers the chance to tinker, craft and play. The initiative was organised by Hellocomputer with ‘music’ as its theme and R10 000 going to the winners.
From musical chairs with a twist to musical shoes, all 13 teams outdid themselves. The friendly, non-competitive studio environment saw participants assisting other teams who had big ideas but didn’t have the advanced technical knowledge needed to realise their hacks. Team work, enthusiasm and many cups of coffee later, the Break.Make.Create studios brought to life quality hacks that can potentially be adapted and applied to future client briefs.
Judges Rob Ford, founder and principal of The FWA Network; Ryan McManus, executive creative director of Native; Juliet McGuire of ENCA Tech Report; and Brett Morris, CEO of FCB South Africa had a tough time evaluating the work but eventually named The Sound & The Fury as the winning team.
Comprising Kerry Friend, Nathan Gates, Duncan Bell, Simon Fabricius, Tom Van den Bon and Michael Bernhardt, the team hacked musical instruments to act as the controls for a computer game that they designed.
The band members comprised Kerry Friend, Nathan Gates, Duncan Bell, Simon Fabricius, Tom Van den Bon and Michael Bernhardt. They hacked musical instruments to act as the controls for a computer game that they made. Essentially, in a world where music is a crime, you must fight the violence of the silence to save the music, and humanity. Your weapons include devastating drums, a killer keyboard and a harrowing harmonica. The music you make while you play is all recorded on an old-school cassette tape that you can take with you when the game is over. View the video of their hack here.
Hellocomputer managing director, David Moffatt, spoke about the value of hackathons at a recent IMC conference. He said: “Hacking is a crucial creative tool and vehicle in that they not only aim to improve the skill set of the marketing industry, but also give creative, technical minded and innovative thinkers the chance to combine simple technology and inspired ideas to create ground-breaking hacks.”
Team Rocket in Cape Town won second place and R5 000 for their LEGO inspired DJ set. The team included Ryno van Niekerk, Brendon Cahill, Muano Mainganye and Samuel Wells. Their Midi Lego”’ hack emerged as the team recognised that making music was a lot like playing Lego with sound. The team realised this concept by building midi switches into Lego blocks that enabled them to layer loops by building Lego sculptures. Fun in so many ways! See how their music hack works here.
Pump Up the Jam’s team comprised Simon Spreckley, Mark Tomlinson, Jeremy De Tolly, Thomas Glendinning, RW Liebenberg and Ian Summs, took third place with their musical hack. There’s only one thing missing from the Reebok Pump range of sneakers, and that’s a pair of Pump Up the Jams. This concept gives the user the ability to create his or her own beats using a pair of hacked sneakers and a custom mobile music app. By simply dancing, the sneakers select from various music samples along with the sound playing from speakers in the sneaker tongue. They can continue to build on the samples by doing a series of dance moves and sneaker taps, until they’ve created their very own jam. And don’t forget the MJ glove accessory that triggers sampled classics like ‘Pump up the Jam’ by Technotronics, just to make the experience even more, well, jamming. Check out their pumped up, pimping sneakers here.
For more info on Break.Make.Create, check out the website www.breakmakecreate.com. You can also follow them on Facebook (https://www.facebook.com/BreakMakeCreate?fref=ts), Twitter (@BreakMakeCreate) and Instagram (@breakmakecreate).
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
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