South Africa Online – January 2016
Posted: February 12, 2016
Touchdown for Goal.com!
Posted: May 31, 2016
The last three years have seen momentous growth for Africa’s biggest online Publisher Goal.com.
Effective Measure launches data solution “emPower” in Africa!
Posted: May 31, 2016
Effective Measure, leading digital audience data provider in the Middle East and Africa announces the expansion of its emPower product, which is now available in Africa!
Effective Measure extends audience measurement into Africa
Posted: May 30, 2016
Effective Measure (EM) is pleased to announce the launch of its reseller partnerships in Ghana, Kenya and Nigeria. Engineering the idea that brands which spend marketing dollars in digital media may have confidence in the information that is being provided to them by their agencies and media owners.
IAB SA reveals how online consumers experience parenthood
Posted: May 10, 2016
The IAB SA’s latest online poll has revealed fascinating insights about the impact of becoming a parent on the lifestyle and consumption habits of South Africa’s online consumers.
Effective Measure Speed Networking 2 & 3
Posted: May 10, 2016
The EM Speed Networking event has generated much positive feedback from agencies and publishers alike. Read more about our latest events here.
Effective Measure Publisher Profile – April 2016
Posted: May 10, 2016
With over 20 years of experience in the advertising space, Joseph Pilate Ngwenya has valuable insights and exciting ideas for the Sharenet business. He shares his views with us in this month's Featured Publisher profile.
Samsung remains number one for mobile phone devices in South Africa with 41 percent
Posted: March 30, 2016
Effective Measure and the IAB South Africa have released the latest report on South Africa’s mobile and data usage and growing smart phone adoption.
Speed networking with Effective Measure
Posted: March 28, 2016
Tuesday, March 15th saw the first Speed Networking event hosted by Effective Measure and Native VML.
The event, and more events like it, aim to connect agencies and publishers who might not have had the chance to work together before.
Effective Measure and IAB SA Digital Industry Survey Goes Live
Posted: March 15, 2016
After almost 6 months of planning, Effective Measure (EM) and IAB SA are pleased to announce the launch of the new Digital Industry Survey
Effective Measure Event Recap
Posted: March 15, 2016
The 2016 IAB Summit was a truly inspiring and exciting event! Gathering industry leaders, movers and shakers in one room is bound to trigger creativity and fuel inspiration for a productive and game changing year ahead.
Why personalising audiences increases profitability
Posted: February 12, 2016
By the end of 2016, global IP traffic will pass the zettabyte threshold, equating to more than 80 exabytes per month – nearly one billion gigabytes. For advertisers and publishers alike, the struggle to direct content to the right eyes and ears is real.
Effective Measure publisher profile – February 2016
Posted: February 12, 2016
Marc du Plessis is commercial director at Spark Media, which is a fusion of Habari Media and NAB, a division of Caxton Publishers.
About Us
Effective Measure is a leading provider of digital audience, brand and advertising effectiveness measurement and targeting solutions, bringing best practice online measurement data to premium publishers, agencies, networks, advertisers and researchers.
The EM solutions offer brands, media and agencies invested in Oceania, Southeast Asia, Europe, Middle East North Africa and South Africa, a clear insight into their online audience and the ever-growing Internet population.