Tuesday, March 15th saw the first Speed Networking event hosted by Effective Measure and Native VML.
The event, and more events like it, aim to connect agencies and publishers who might not have had the chance to work together before.
The format is a ‘Dragon Den’ style approach where publishers are given 10 minutes to pitch creative, innovative, and dynamic ideas to a panel of agency members.
Should an agency wish to ‘invest’ in a publisher, a token is exchanged and both parties are encouraged to find each other and discuss opportunities over lunch, which is served in the half hour following the presentations.
Publishers in attendance:
- United Stations
- Creative Spark
- Between 10 and 5
- Velocity Media
Publishers were encouraged to think out of the box with their presentations to inspire agency members to apply original answers to unoriginal briefs.
United Stations opened the floor with a dynamic take on ‘Business Unusual.’ “Why apply usual solutions in an unusual landscape?” With digital media expanding at the rate it is, it’s up to publishers and agencies to work together to find creative and innovative solutions for advertisers. Rajeev detailed how successful a fully integrated radio and digital campaign can be, using case studies from successful past Kaya FM campaigns.
Both eNCA and the Creative Spark Team shared their insights on leveraging social media to answer briefs in an interactive and social environment. Catherine Robson from Creative Spark shared research that demonstrates the untapped resource LinkedIn provides and how effective the platform can be if used correctly! eNCA’s Tim Spira detailed new news-focused advertising opportunities within Twitter, which advertisers could use to their full advantage.
Locally inspired art, videos, and blogs were a further opportunity explored by publishers Between 10 and 5 as well as Velocity Media.
Cars.co.za unpacked the wonderful world of motor-enthused advertising opportunities, including sponsored video content, while Sharenet discussed digital advertising in a financial environment.
Our special thanks to Matthew Roberts from Native VML for being a pioneer host!
We look forward to our next two events in Cape Town and Johannesburg, hosted by Dentsu Aegis.