The Standard Bank MMA SMARTIES Awards announces judging panel

Posted: August 25, 2014

South Africa’s premier Mobile Industry Awards event announces it’s inaugural finalists, putting innovative local mobile campaigns on the map.

The Standard Bank MMA SMARTIES™ Awards show takes place in South Africa for the first time brought to you by the Mobile Marketing Association in partnership with Mobile Web Africa. The annual Mobile Web Africa Conference is a prominent feature on the global industry calendar and provides real insight into the state of mobile in Africa.

This year, the conference runs from 10th September – 11 September, and The Standard Bank MMA SMARTIES™ Awards is excited to be part of the activity as it launches it’s first SMARTIES™ Awards Ceremony at a gala event on the evening of Wednesday, 10 September 2014.

The prestigious event will be held at the exclusive Randlords venue in Johannesburg, and is proudly brought to you by Standard Bank. The event is open to all attendees of the Mobile Web Africa conference and their guests. The MMA SA is running a discount promotion for the MMA SA Members and Community, and invites all members to request their unique promotion code via email. See ‘Ticketing Information’ below for details.

“We are thrilled and excited by the opportunity to present the first Standard Bank MMA SMARTIES™ Awards to the South African mobile industry. We hope you will join us, in support and celebration of the outstanding work in the local Mobile field and cheer this exciting milestone onwards and into success. We would also like to thank our sponsor Standard Bank for making it all possible The MMA is extremely proud to announce our local judging panel. These individuals have given of their time and expertise to ensure fair and devoted treatment of each entry,” says MMA Chair and CEO MaxAxion, Nicolle Harding.

Date: 10 September 2014
Venue: Randlords in Johannesburg
Dress: Cocktail / Semi-formal
Tickets: Mobile Web Africa ticket holders + guests
Tweet: #SmartiesSA2014 / @StandardBankGrp / @MobileinSA

“After being lucky enough to have previously judged the Smarties in New York, it was no less ‘glam’ sat with the esteemed SA judges for our own regional version of the awards. It has always been very hard with our lower tech consumer market of SA to compete with the glam and glitz of global entries incorporating mass market new technology apps, wearables and fitness bands, but our clever, contextual use of this limited tech alongside the full understanding the wide range of consumers in SA really makes for really innovative campaigns that have true reach and success for the brands involved. SA has done well in the global awards every year, but now we can really focus on, and recognise the great work within our shores,” comments Tim Bishop, Director Deloitte Digital and Chair for Standard Bank MMA SMARTIES™.

Judging Chair -Tim Bishop – Director – Deloitte’s Digital
Angus Robinson – Director of Mobility- Native VML
Sagren Pather – Head Digital and Direct Marketing – Standard Bank
John Davenport – Partner -Ireland Davenport
Brad Page – Managing Partner -Ogilvy Neo
Jonathan- Chief Creative Officer – Saatchi and Saatchi


Members get a 30% discount on MWA tickets and this entitles them to free entry into SMARTIES™. Our community get 20% discount on delegate tickets. MMA members that attend MWA are able to bring 4 colleagues with them to attend SMARTIES™ as part of their delegate pass. You have to attend MWA to gain access to the SMARTIES™ reception and there is limited space available. You can go to for details on the Mobile Web Africa conference, please request your member or community discount code before you register on this website. Contact

To become a member of the MMA SA community please click here. To register for the conference, click here:

Get involved! Tweet your support and follow the happenings around The Standard Bank MMA SMARTIES™ 2014: #SmartiesSA2014.

The SMARTIES™ Awards is the only global awards program created specifically to recognize best in class mobile work from around the world. Judged equally on creativity, strategy, execution and results, SMARTIES™ provides a benchmark for the industry and continues to raise the bar for marketers and their agencies. Each year, the SMARTIES™ competition attracts the best work from virtually every corner of the worldwide mobile marketing community. In addition to the Global SMARTIES™, the MMA launched regional programs in EMEA, LATAM , NA and some local countries, and has expanded the regional program in APAC. /

The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. With over 70 members active in South Africa, the South African Local Council of the Mobile Marketing Association was founded in 2008, and has been actively participating in the promotion, establishment and growth of the mobile marketing and advertising industry in this country. /

ABOUT MOBILE WEB AFRICA Back in 2009, there simply weren’t many conferences in Sub-Saharan Africa, especially ones that focused purely on mobile data, products and services. When you combine the prevalence of the mobile handset with the extraordinary potential of the web and apps then what you’ve got there is a game changer. Since 2009 Mobile Web Africa, and its sister events Mobile West Africa and Mobile East Africa, have become the leading mobile technology, business-to- business, conferences on the continent. The conference brings together the best brains in the African mobile ecosystem. /

Standard Bank Group, Africa’s largest bank by asset value, with a 152-year history in South Africa and a presence in the rest of Africa from the early 1990s. We currently operate in 20 countries on the African continent, including South Africa, as well as in other selected emerging markets. Our longevity is staying relevant to our customers. Our customers are globally oriented, increasingly interconnected and have a strong desire to progress. We understand this need and have long been an innovator, pioneering multipurpose ATMs and Internet Banking in South Africa and fundamentally changing banking. Our latest innovations continue to improve convenience and interconnectedness for our customers. Our new tablet banking app, SnapScan, MasterPass and Contactless cards, are offerings perfectly attuned to the demands of today’s market. Our strategy is to build the leading African financial services organisation using all our competitive, innovative and digital advantages for the full benefit to our customers. /

Get in touch with the MMA SA
Chairperson Nicolle Harding | + 27 72 755 0425 |