Egg Films’ Sunu directed M&C Saatchi Abel’s charming new Bakers ad. After a successful collaboration on Freshpak Rooibos earlier this year, Sunu jumped at the opportunity to work with M&C Saatchi Abel again and add his signature warmth to another iconic South African brand.
Sunu loves directing children, but working with the cast was particularly special this time as M&C Saatchi Abel picked his son Joshua Gonera in his first lead role. “Working with my boy was a dream come true. He was an absolute professional and even called me Mr. Director,” laughs Sunu. “I’m ticking this one off the bucket list.”
Sunu also enjoyed working closely with Sinister to bring the factory to life in post. Rory O’Grady shot the commercial, which was edited by Gordon Midgley at Riot.
View more of Sunu’s reel.
Title: Bakers Man
Agency: M & C Saatchi Abel
Agency producer: Kathy Scharrer
Executive creative director: Nick Liatos
Art director: Nicole Binikos
Director of photography: Rory O’Grady
Production co art director: Wendy Fredriksson & Michael Linders from Wigwag
Production co producer: Julia Schnurr
Executive producer: Colin Howard / Kerry Hosford
Editing company & city: Riot
Editor: Gordon Midgley
Post production co & city: Sinister
Music & music publisher: Rob Roy Music
168 buitengracht street,
cape town, 8001, south africa
tel: +27 (0)21 426 0728
3rd floor, design district,
cnr keyes & tyrwhitt ave
rosebank, 2196, south africa
tel: +27 (0)861 eggfilms / 344 3456 (sa callers)
tel: +27 (0) 11 447 2111 (overseas callers)
ABOUT EGG FILMS
Egg Films started in 1998 as a two man operation based in Cape Town. Through a philosophy of creating innovative and conceptually-driven work, the South African production company built a reputation for producing award-winning commercials.
Egg rapidly established itself as a leading production company in South Africa, picking up a slew of local and international accolades along the way. Egg is a regular inclusion in the Gunn Report’s ‘Most Awarded Production Companies of the World’ feature.
With offices in Johannesburg and Cape Town, Egg represents a strong roster of local and foreign-based directors. Egg has expanded beyond advertising, exploring documentaries and music videos, as well as developing feature films.
Today, Egg has cemented a reputation for outstanding work, with a hands-on service department that extends Egg’s core principles of innovative, creative work to a wide range of visiting international production companies, shooting in Southern Africa and the Indian Ocean Islands.
:: Winning South Africa’s first ever Grand LIA at the London International Awards 2010 for Topsy Selinah
:: Three inclusions in the annual Gunn Report’s ‘Most Awarded Production Companies of the World’ feature
:: Gold Lion at Cannes
:: Gold Andy Award
:: Gold, Silver and three Bronzes at the Clio Awards
:: Two Golds at the New York Festival
:: Six Grand Prixs, 37 Gold and many Silver and Bronzes at the south african Loerie Awards
:: Being the most awarded production company at the Loerie Awards in South Africa for 2013
:: Winning Creative Circle Ad of the Year 2013
If you’re feeling nostalgic, check out our favorite work from the Noughties here.