Sunu directs charming new Bakers ad

Posted: November 25, 2015

Bakers ad, directed by Sunu

Egg Films’ Sunu directed M&C Saatchi Abel’s charming new Bakers ad. After a successful collaboration on Freshpak Rooibos earlier this year, Sunu jumped at the opportunity to work with M&C Saatchi Abel again and add his signature warmth to another iconic South African brand.

Sunu loves directing children, but working with the cast was particularly special this time as M&C Saatchi Abel picked his son Joshua Gonera in his first lead role. “Working with my boy was a dream come true. He was an absolute professional and even called me Mr. Director,” laughs Sunu. “I’m ticking this one off the bucket list.”

Sunu also enjoyed working closely with Sinister to bring the factory to life in post. Rory O’Grady shot the commercial, which was edited by Gordon Midgley at Riot.

View more of Sunu’s reel.

Title: Bakers Man
Client: AVI
Agency: M & C Saatchi Abel
Agency producer: Kathy Scharrer
Executive creative director: Nick Liatos
Art director: Nicole Binikos
Director: Sunu
Director of photography: Rory O’Grady
Production co art director: Wendy Fredriksson & Michael Linders from Wigwag
Production co producer: Julia Schnurr
Executive producer: Colin Howard / Kerry Hosford
Editing company & city: Riot
Editor: Gordon Midgley
Post production co & city: Sinister
Music & music publisher: Rob Roy Music