A sweet start to the day with Engen

Posted: November 17, 2014

Engen recently launched a retail TV commercial that promises to put ‘the good’ in South Africa’s morning.

Cape Town - Engen - Sweet start - lady

Inspired by Engen’s long-standing brand promise, ‘With us you are Number One’, and the fact that South Africans believe in starting their day well, the ad was developed by FCB Cape Town’s Executive Creative Director Mike Barnwell, Creative Director Aaron Harris, Art Director Janine Caboz and Copywriter David Bassett.

Cape Town - Engen - Sweet start - Husband and wife

It showcases Engen’s extensive retail offering and reinforces it as the most convenient morning stop. ‘What a Wonderful World’, the famously catchy track by Louis Armstrong, was used to bring the commercial to life and will no doubt have South Africans singing along.

Cape Town - Engen - Sweet start - petrol attendant

The ad was directed by Kevin Fitzgerald of Egg Films with Left Post Production, Stash Studios and Black Ginger handling post-production.

Here’s the link to the commercial:  https://www.youtube.com/watch?v=G2fNmuD4kWU

Client: Engen Petroleum
Retail Marketing Manager: Godfrey Vilikazi
Retail Brand Manager: Tsholo Tiro
Brand Communications Executive: Andrea Lambert
Agency: FCB Cape Town
Executive Creative Director: Mike Barnwell
Creative Director: Aaron Harris
Art Director: Janine Caboz
Copywriter: David Bassett
Strategy: Robin Nixon & Krystal Schroder
Account Management: Nadja Srdic, Jonathan Chipps & Charlotte Holsten
Production House: Egg Films
Director: Kevin Fitzgerald
Producer: Jon Ronbeck
Post Production: Left Post Production/Stash Studios/Black Ginger
Music: Louis Armstrong