Agency chosen through creative pitch for through-the-line offering
The Jupiter Drawing Room (Cape Town) has been brought on board to work with short term insurance company, Budget Insurance. The agency won the account through a creative pitch, with its track record of implementing strong branded retail work playing to its advantage.
Budget Insurance provides a variety of mainly short term insurance products, including car, home, business and building insurance, as well as personal loans. The brand is a large player in the short term insurance category, with a strong value offering.
Jupiter will be looking at innovative ways to invigorate the already successfully brand, along with implementing a game changing strategy. The work will include complete a through-the-line strategy and implementation, including advertising, strategy and design.
The Jupiter Drawing Room (Cape Town)
Black River Park
Phone: 021 442 7000
New business enquiries: Claire Cobbledick: firstname.lastname@example.org
Employment opportunities: Human Resources: email@example.com
Working with Jupiter CT, Protea Hotel Fire & Ice! Cape Town undergoes renovations with an interactive edge
The Jupiter Drawing Room (Cape Town) opened its doors in 1994 with a staff complement of five and a vision to form a business that was known for its creativity and remarkable work. Today the agency that has grown to be the second largest in Cape Town and awarded globally and locally for its creativity.
The agency offers a truly integrated approach. Along with above-the-line creative and execution, the business includes a globally awarded design team; in-house strategy and consumer insights; channel planning; and a burgeoning PR offering. Digital is integrated throughout.
Over the years the agency has built up an impressive body of work and awards success. In 2010 The Jupiter Drawing Room was named joint Agency of the Decade and in 2011 Jupiter (Cape Town) was named Cape Agency of the Year and Design Agency of the Year by AdReview.
The agency name comes from an obscure Guy de Maupassant short story. In a country house in Normandy, France, Madame Tellier and her young ladies ‘entertained’ the local tradesmen downstairs. The local dignitaries however, had a special room set aside for them on the first floor: The Jupiter Drawing Room.
When the agency was founded its philosophy was enshrined in the expression Rem tene, verba sequentur. (Grasp the subject and the words will follow).